Bridgewater Named No. 1 Leader in Policy Market

By Bridgewater Systems, PRNE
Wednesday, March 24, 2010

New Report Shows Significant Share Gain in Mobile Policy Segment

OTTAWA, Canada, March 25, 2010 - Bridgewater Systems (TSX: BWC), the mobile personalization company, today
announced that the company has been recognized as the 2009 policy server
market leader by Infonetics Research in its April 2010 report "Policy Servers
Biannual Worldwide and Regional Market Size, Share, and Forecasts."


    -   The Infonetics report noted that Bridgewater's position as the No. 1
        market share leader in both the overall and mobile policy server
        market is due to the company's success in 3G and 4G networks. The
        report further states that the mobile policy server market will
        continue to grow rapidly over the next five years as the market
        shifts from fixed to mobile deployments, reaching US$1.2 billion in

    -   Service providers are increasingly implementing policy controls to:

        -  Optimize 3G networks using intelligent policy controls to
           alleviate radio access network congestion, ensure fair usage, and
           give subscribers greater control over their mobile data usage;

        -  Offload mobile data traffic from congested 3G networks to Wi-Fi,
           femtocells, or 4G networks;

        -  Transform to 4G and control subscribers, devices, and applications
           to ensure service portability across 3G and 4G networks; and

        -  Deliver innovative services such as usage and application based
           models using flexible policy controls, real-time subscriber
           information, and dynamic metering capabilities.

    -   The Bridgewater(R) Policy Controller, which supports 3GPP PCRF
        Release 7, 8 and 9 standards on the same platform, provides real-time
        network, application, and subscriber policies to manage mobile data
        growth and deliver personalized services.


Shira Levine, Directing Analyst, Next Gen OSS and Policy, Infonetics

"Bridgewater continues to grow its wireless business, expanding its 3G
deployments in 2009 and staking its claim in the emerging WiMAX and LTE
market opportunities. Its close integration of policy and subscriber data
management on a single platform creates a compelling proposition for
operators looking to implement subscriber-aware policy control capabilities."

David Sharpley, Senior Vice President, Bridgewater Systems

"The Infonetics report highlights the major shift in the policy market
towards managing mobile data and our continued share gains in the mobile
policy segment. It is a strong validation of our unique approach to the
policy market that integrates policy into multi-access control plane
solutions to alleviate RAN congestion, offload data traffic, transform to 4G,
and deliver innovative service models. With over a decade of policy
experience, we are delighted to be recognized once again as the 2009 leader
in both the overall and mobile policy server markets."


Bridgewater Systems, Infonetics Research, Policy Controller, PCRF,
Policy Server market share, mobile personalization, RAN congestion, data
offload, fair usage, myPolicy


About Bridgewater Systems

Bridgewater Systems, the mobile personalization company, enables service
providers to efficiently manage and profit from mobile data services, content
and commerce. The company's market leading mobile personalization portfolio
provides a real-time, unified view of subscribers including entitlements,
devices, networks, billing profiles, preferences and context. Anchored by
Bridgewater's Subscriber Data Broker(TM), the portfolio of carrier-grade and
standards-based products includes the Bridgewater(R) Service Controller
(AAA), the Bridgewater(R) Policy Controller (PCRF) and the Bridgewater(R)
Home Subscriber Server (HSS). More than 150 leading service providers
including America Movil, Bell Canada, Clearwire, Cox, Hutchison Telecom,
Iusacell, Scartel, SmarTone-Vodafone, Sprint, Tata Teleservices, Tatung,
Telmex, Telstra, and Verizon Wireless use Bridgewater's solutions to rapidly
deliver innovative mobile services to over 150 million subscribers. For more
information, visit us at

Bridgewater, Bridgewater Systems, the Bridgewater Systems logo,
WideSpan, Smart Caps, myPolicy, and Subscriber Data Broker are trademarks or
registered trademarks of Bridgewater Systems Corporation. All other company,
product names and any registered and unregistered trademarks mentioned are
used for identification purposes only and remain the exclusive property of
their respective owners.

For further information: Joanne Steinberg, Bridgewater Systems,, +1-613-884-8831; Ed Barker,
Bridgewater Systems,, +44(0)7939-492-656

For further information: Joanne Steinberg, Bridgewater Systems, joanne.steinberg at, +1-613-884-8831; Ed Barker, Bridgewater Systems, edward.barker at, +44(0)7939-492-656

will not be displayed