Brightcove Announces Support for WebM Video Format for Adobe Flash & HTML5

By Brightcove, PRNE
Tuesday, May 18, 2010

Reduces cost and complexity of video publishing across the Web and devices

SAN FRANCISCO, May 19, 2010 - Brightcove, the leading online video platform, today announced plans to
support WebM, an open Web media project and the open sourcing of the VP8
video codec, unveiled at the Google I/O developer conference. Brightcove will
provide H.264 and WebM as standard encoding options for Adobe(R) Flash and
HTML5 video experiences to its customer base of more than 1,500 media
publishers worldwide. Brightcove's support for WebM will reduce the cost and
complexity of delivering high quality experiences across an increasingly
diverse landscape of Web browsers, rich media platforms, operating systems,
and mobile devices.

"Brightcove is committed to helping our customers cope with the
complexity of consistently delivering full-featured, high quality video
experiences across browsers on the desktop, mobile devices and
Internet-connected TVs," said David Mendels, Brightcove president and chief
operating officer. "In supporting de facto Web standards like Adobe Flash and
emerging open standards like HTML5 and codecs like WebM, we're providing
organizations around the world with a full range of options for operating
flexible, successful online video businesses."

"A key factor in the Web's success is that its core technologies are open
and freely implementable," said Sundar Pichai, vice president of Product
Management at Google. "Video is fundamental to the Web experience, so
developers and content publishers need an open video format option.
Brightcove's commitment to bring WebM support to its online video platform
makes this open, Web-optimized video format accessible to leading content

Brightcove joins other Web technology leaders, including Mozilla, Opera
Software, and Adobe, in bringing support for WebM to a wide range of desktops
and devices.

"Adobe is focused on enabling developers and content publishers to
deliver rich online video content and applications regardless of the device,
browser or platform," said Ricky Liversidge, vice president, product
marketing, Flash Platform at Adobe. "Together with Brightcove, we are pleased
to support the WebM project to provide consumers with seamless access to high
quality video content and experiences on all of their Internet-connected

Brightcove customers will be able to deliver video simultaneously in both
H.264 and WebM formats to Adobe Flash and HTML5 video experiences and to
native apps running on mobile, tablet and connected TV devices. In the
future, Brightcove will automatically generate both H.264 and WebM renditions
of all video content uploaded to the Brightcove service, enabling customers
to insert a single embed code into their websites that will detect the
capabilities of the device and browser environment and render the best
possible experience with maximum functionality. This ensures that Brightcove
customers will enjoy the broadest possible reach for their video content,
including Web browsers, Apple devices, connected televisions, and other
devices without incurring the cost and complexity of manually managing
multiple formats and playback experiences.

Brightcove customer, The New York Times, which continues to set the
standard for the media industry in leveraging new standards and formats, will
be testing Google WebM in the future. The Times produces more than 100
original videos per month, featuring breaking news and analysis, as well as
enterprise and investigative reporting by Times journalists around the world.
The Times Company is an equity investor in Brightcove.

Brightcove's delivery system is built around Flash and has grown to
support emerging standards such as H.264 and HTML5. Brightcove's support for
WebM is the latest in a series of product innovations that deliver on the
company's vision of empowering organizations to easily distribute high
quality video across any screen. Earlier this year, Brightcove announced the
Brightcove Experience for HTML5, a framework for publishing and delivering
high quality, interactive and advertising-supported Web video experiences for
HTML5-compatible devices and platforms, including the Apple iPad, iPhone and
iPod touch.

About Brightcove

Brightcove is a cloud-based online video platform. Media companies,
businesses and organizations worldwide use Brightcove to publish and
distribute video on the Web. Founded in 2004, Brightcove has offices across
North America, Europe and Asia and customers in 45 countries. For more
information, visit

North America, Erika Shaffer of SutherlandGold Group, +1-206-972-5514, erika at, for Brightcove; or Europe, Stephen Orr of AxiCom, +44-20-8392-4056, stephen.orr at, for Brightcove

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