Brightcove Expands Online Video Distribution to Millions of Internet-Connected Televisions with Yahoo!(R) TV Widgets

Integrated workflow makes it easy to publish and maintain branded online video experiences for the living room television

LAS VEGAS, January 7 - Brightcove Inc., the leading online video platform, today announced at
the 2010 Consumer Electronics Show (CES) that it is enabling customers to
create immersive, branded video experiences for Internet-connected television
sets and other Internet-connected consumer electronics powered by the Yahoo!
Widget Engine. Brightcove's global customer base of more than 900
professional media publishers can now use their existing Brightcove accounts
and workflow to easily design and operate video widgets distributed to
millions of Internet-connected televisions. Brightcove customers already
taking advantage of the new distribution opportunity include Time Inc.,
Cars.com, TheStreet.com, Wine Spectator, Slate, and The Hollywood Reporter.

"We are constantly striving to extend the Brightcove platform to enable
new three-screen distribution strategies for our customers, and our
integration with the Yahoo! Widget Engine significantly advances these
opportunities," said Chris Johnston, director of technology partnerships at
Brightcove. "The broad adoption of the Yahoo! Widget Engine among leading
television manufacturers has introduced a host of exciting new possibilities
for Brightcove publishers to expand audience reach and grow their online
communities."

The new distribution opportunity with Yahoo! is made possible through
Brightcove's Universal Delivery Service (UDS), which was introduced as part
of the new Brightcove 4 platform. With UDS, Brightcove customers can upload a
single master video file, which is then transcoded into multiple formats for
delivery on PCs, mobile devices, connected televisions or set-top boxes.

"Yahoo! is the trusted partner for publishers who want to take advantage
of global distribution channels and advancements in building a worldwide
developer ecosystem for publishing and distributing new and innovative TV
Widgets," said Arlo Rose, senior director of product management and design,
Yahoo! Connected TV. "Brightcove's partnerships with many of the world's
leading news and entertainment programmers makes it easy for media publishers
to take advantage of the Yahoo! TV Widget platform and provide consumers with
an immersive online video experience."

Yahoo! TV Widgets enhance the traditional TV viewing experience by
enabling popular Internet services and online media to reach viewers with
personally relevant applications and content through Internet-connected
televisions from leading manufacturers such as Samsung, Sony, LG and Vizio.
Yahoo! TV Widgets enable consumers to experience some of the most popular
Brightcove-powered online video experiences full screen on HDTVs. For more
information on the latest on TV Widgets, visit connectedtv.yahoo.com.

"We are excited to expand our use of the Brightcove platform to extend
our high quality video programming to the television using Yahoo! TV
Widgets," said Rich Tomko, general manager, MyRecipes Network and vice
president, business development for Time Inc. Lifestyle Digital. "The new
distribution capability will give consumers additional ways to access our
popular video content from such established brands as MyRecipes, Cooking
Light, Real Simple, Southern Living, Sunset, AllYou and ThisOldHouse."

"Car buyers look to Cars.com for the information and confidence they need
to make a smart purchase decision," said Bill Swislow, Cars.com chief
information officer. "Our objective new-car reviews and coverage of major
auto shows and new-model introductions engage consumers and enable them to
take the next step toward a purchase. Video plays a growing role in the
research process, so we're excited about the additional exposure the
Brightcove and Yahoo! TV Widget integration creates."

"TheStreet.com is home to some of the Web's most sought-after business
and financial-related online video content," said Bill McCandless, general
manager of multimedia and mobile at TheStreet.com. "The Brightcove platform
has enabled us to amass a highly engaged and substantial online audience for
our growing library of premium video content, and the new distribution
capability with Yahoo! is a great opportunity to extend the reach of our
content to the living room television."

"Video is a great way to connect to Wine Spectator's audience, and
Brightcove's robust and easy-to-use platform provides our viewers with a
gold-standard video experience," said Gloria Maroti Frazee, director of video
and education at Wine Spectator. "We're excited to continue to grow with
Brightcove and to take advantage of its integration with Yahoo!, which makes
it easier to reach our audience wherever they are."

"As a Brightcove customer, we look forward to making use of the new
Yahoo! TV Widget," said Bill Smee, executive producer of Slate V. "We hope
this new offering will allow us to distribute Slate V's content to an even
wider audience, as well as give viewers the opportunity to watch our videos
on larger screens."

"Online video continues to be a strategic tool for driving traffic and
increasing audience engagement on The Hollywood Reporter's website, THR.com,"
said Nikki Hamedani, senior digital marketing manager with The Hollywood
Reporter Online. "Brightcove has enabled us to extend the reach of our
exclusive entertainment video content to other devices and audiences, and we
look forward to leveraging the capabilities of Yahoo! TV Widgets to reach an
even wider network of online THR fans."

About Brightcove

Brightcove is a cloud-based online video platform. Media companies,
businesses and organizations worldwide use Brightcove to publish and
distribute video on the Web. Founded in 2004, Brightcove has offices across
North America, Europe and Asia and customers in 28 countries. For more
information, visit www.brightcove.com.

North America, Erika Shaffer of SutherlandGold Group, +1-206-972-5514, erika at sutherlandgold.com; or Europe, Stephen Orr of AxiCom, +44-20-8392-4056, stephen.orr at axicom.com; or Japan, Rie Kubota of LBS Co., Ltd., +81-3-3769-1351, rkubota at lbs.co.jp; all for Brightcove