Brightcove Experience for HTML5 Unveiled

Publish, Distribute and Monetize Web Video for the iPad and Other Apple Devices

CAMBRIDGE, Massachusetts, March 29, 2010 - Brightcove, the leading online video platform, today announced the
Brightcove Experience for HTML5, a framework for publishing and delivering
high quality, interactive and advertising-supported Web video experiences for
HTML5-compatible devices. The new platform solution, available free of charge
to more than 1,000 Brightcove customers in 42 countries, will enable media
companies and marketers around the world to easily expand the reach of their
online video initiatives to popular consumer devices including the Apple
iPad, iPhone(R) and iPod(R) touch.

"Our customers want to be able to deliver their video content to every
screen without sacrificing the quality, interactivity and monetization
capabilities they have come to expect from the Brightcove platform," said
Jeremy Allaire, Brightcove chairman and chief executive officer. "The
Brightcove Experience for HTML5 fills the gap between the current playback
capabilities of the emerging standard and what our customers need to operate
successful online video businesses."

The Brightcove Experience for HTML5 provides support for intelligent
device detection, playlist rendering, and playback of H.264 encoded video
content. Customers are using the Brightcove Experience for HTML5 today to
build iPad-ready websites. Over the course of this year, Brightcove will
expand the Brightcove Experience for HTML5 to include full support for
customization and branding of the player environment, advertising, analytics,
social sharing, and other capabilities currently found in Brightcove
experience solutions for other platforms.

Brightcove customers already taking advantage of the Brightcove
Experience for HTML5 solution to produce iPad-ready websites include The New
York Times and Time Inc. The New York Times Company is a Brightcove investor.

"Brightcove is committed to innovating on top of standards and driving
them forward," said Bob Mason, Brightcove's chief technology officer. "The
Brightcove Experience for HTML5 gives us the opportunity to take all of the
knowledge we've gained about real world success with online video and apply
it to this new open standard."

The Brightcove Experience for HTML5 is the latest in a series of product
innovations that deliver on Brightcove's vision of empowering media
publishers to easily distribute high-quality video across any screen. Today's
announcement follows last month's release of the Brightcove Mobile Experience
for Flash(R) Player 10.1 to support video for Google Android, Symbian S60,
Palm webOS, Windows Mobile and Research in Motion BlackBerry. Brightcove has
previously announced distribution capabilities for Internet-connected TV
platforms and devices, including Yahoo! TV Widgets, Boxee, Roku and VUDU.

For more information on the Brightcove Experience for HTML5, visit
www.brightcove.com/en/video-platform/solutions/html5

About Brightcove

Brightcove is a cloud-based online video platform. Media companies,
businesses and organizations worldwide use Brightcove to publish and
distribute video on the Web. Founded in 2004, Brightcove has offices across
North America, Europe and Asia and customers in 42 countries. For more
information, visit www.brightcove.com.

iPhone and iPod are trademarks of Apple, Inc.

North America, Erika Shaffer of SutherlandGold Group, +1-206-972-5514, erika at sutherlandgold.com; or Europe, Stephen Orr of AxiCom , +44-20-8392-4056, stephen.orr at axicom.com; or Japan, Rie Kubota of LBS Co., Ltd. , +81-3-3769-1351, rkubota at lbs.co.jp, all for Brightcove