British Airways Increases Number of Flights to Tampa

CRAWLEY, England, November 19, 2010 - British Airways will increase its frequency of flights to Tampa, starting
in March 2011. The airline will serve this popular destination with one
flight per day.

Tampa is the perfect gateway for holidays in Florida
(www.britishairways.com/travel/florida/public/en_gb), giving customers
the chance to experience a wide range of destination and breaks, all easily
reached from the convenience of one airport. From beaches and parks to the
lively city centre and cultural centres, there is something for everyone.

Customers can explore the Gulf Coast
(www.britishairways.com/travel/gulf-coast/public/en_gb) or twin their
break with a family holiday in Orlando
(www.britishairways.com/travel/holidays-in-orlando/public/en_gb). The
modern Sandpearl Resort in Clearwater offers a stylish atmosphere coupled
with a white sandy beach or head to the intimate Sandpiper hotel, a haven for
relaxation direct on the beach. Effortless elegance can be found at the The
Ritz Carlton Sarasota with its private beach and award-winning dining. Or,
treat the family to luxury at the beautiful Longboat Key Club and Resort.

Tampa has a distinct Caribbean influence due to the large influx of
immigrants over the years. Immerse in the multicultural heritage in Ybor
City, home of the Tampa Latin Quarter and the centre of the Cuban cigar boom
in the early 20th century. Or, take the family to Busch Gardens, north of
Tampa. Spring 2011, just in time for British Airways increased flights to
Tampa, sees the opening of a sensational new high speed mega attraction,
Cheetah Hunt which pairs man-made thrills through a new launch coaster with
nature's fastest land animal the Cheetah.

Simon Parry, head of key accounts and sales operations for UK & Ireland
at SeaWorld Parks & Entertainment said: "At SeaWorld Parks & Entertainment we
are very excited about the announcement of Cheetah Hunt and Cheetah Run at
Busch Gardens in Tampa Bay. The park already offers visitors a very unique
experience through up-close animal encounters, amazing shows and world class
roller coasters. Cheetah Hunt will add to and enhance this still further.
With the direct flights serving both Orlando and Tampa, British Airways
Holidays are a very important partner to us and we will be working very
closely with them over the coming months to the opening of the attraction
next Spring."

There is also a new reef opening at Discovery Cove in Orlando, which is
part of the SeaWorld group. It will allow customers to snorkel with fish on
top of the already popular option of swimming with dolphins at the park.
British Airways offers a wide variety of hotels in Orlando to suit families
and thrill seekers alike.

Flights and holidays in Tampa
(www.britishairways.com/travel/holidays-in-tampa/public/en_gb) are
available on the ba.com. Holiday packages for flights with American Airlines
are also now available on ba.com and give customers even greater choice to
explore Florida with options including Fort Lauderdale on Florida's Gold
Coast (www.britishairways.com/travel/gold-coast/public/en_gb).

About British Airways:

British Airways plc offers a wide range of worldwide destinations -
including holidays in Florida, hotels, flights, car rental and experiences.
Customers can save time and money with ba.com when booking ATOL protected
holiday packages. Passengers are offered added peace of mind to their holiday
plans and the security of travelling with British Airways. British Airways
plc constantly seeks to exceed customers' expectations, both in terms of the
value for money and quality of the service provided.

For further British Airways / British Airways Holidays Ltd media
information please contact:

    Katja Cooper
    Astral Towers
    Betts Way
    London Road
    Crawley
    RH10 9XA
    +44(0)1293-722513

www.ba.com

Katja Cooper, Astral Towers, Betts Way, London Road, Crawley, RH10 9XA, +44(0)1293-722513