British Men in Control and Supremely Confident in Their Barbecuing Skills, According to New Survey

LONDON, May 20, 2010 - Barbecuing is a male domain, but not just for Bruce 'Down Under' or
cowboys 'Out West', as a new survey has discovered. British men show total
confidence in their abilities to cook outdoors, with only a tiny proportion
(5%) not trusting their skills in the outdoor cooking arena. In fact, almost
one-fifth of those polled claim they are better than their male friends when
it comes to flipping steaks and sausages, with a hardy 20% undeterred by bad
weather and 11% feeling more connected with their inner caveman as they cook
over a fire.

Barbecue experts Broil King, who conducted the online survey among over a
thousand UK adults,* have found that UK women are even more proud of their
man's cooking skills, with nearly one-third (29%) saying their partner is a
better master of the grill than his friends.

As always, equipment is vitally important and men approach buying a gas
barbecue in the same way they do a car, with nearly one-third saying
performance is most important and durability a close second (22%). As for
knowing when the meat is cooked properly, 97% of men believe they can tell,
despite the dangers that lurk in charred chicken legs.

Broil King's results also reveal some interesting regional trends, with
80% of London men finding barbecuing relaxing - perhaps a therapeutic break
from the bustle of the city, even if it's on a roof terrace. Welshmen seem to
be the most boastful about their barbecuing prowess, with nearly 40%
believing they are better at it than their friends and the most determined to
cook in the rain (29%), which is just as well according to weathermen. In
Northern Ireland staging a good barbecue makes 50% of men feel like a good
provider by doing their bit on the domestic front.

According to Broil King's survey spokesman, England rugby star Nick
Easter: "Men can't resist barbecuing and being outdoors with the fire, the
smell of cooking meat - it's sociable and often goes hand in hand with
sporting events and if the sun's shining that's just a bonus. At my place
there's often a scrum over the last sausage!"

Speaking of meat, the survey confirmed that the inner caveman tendencies
also influence favourite barbecue foods, with nearly one-third of men opting
for steak as their top choice closely followed by burgers, whereas over
one-third of women prefer a combination of chicken pieces and sausages, with
a greater liking for barbecued seafood, such as salmon and prawns (10%), than
men (5%).

Broil King has also identified four interesting UK male barbecue types:

The Entertainer - loves to feed a big crowd and be the centre of
attention while tirelessly manning the barbecue for hours fuelled only by
the odd beer. A master of marinades, sticky ribs and spit roast chicken.

The Enthusiast - keen and predictable, happy to slog at it in the rain,
never attempts more than chicken legs, sausages and burgers, knows what he's
good at but not much flair.

The Last Minute Man - never gets his act together before everyone is
starving, barbecues on a whim and starts late so lunch is at 4pm, but he
pulls it off to great admiration with perfectly seared steaks, grilled
sweetcorn and prawn kebabs.

The Armed and Dangerous Man - has the deluxe multi grill model, all the
accessories, even the tacky apron and makes bold food choices, but that
salmon steak may be just a little too pink in the middle and the lamb koftas
still can't impress as much as a well-done sausage.

So it seems that come rain or shine this summer the guys will be
confidently in charge of outdoor cooking, as no one can separate British
blokes from their barbecues and beers.

About Broil King

Broil King is proud to be sponsoring the Word Record Attempt for the most
rugby fans dressed as superheroes at the Emirates Airline London Sevens at
Twickenham Stadium this weekend Saturday 22/Sunday 23 May 2010.

Broil King specialises in manufacturing high-quality gas barbecues that
are highly versatile, built to last and designed for performance. From
searing steaks, spit roasting a chicken to even cooking a pizza or preparing
sauces on a side burner, they can do it all. See
www.broilkingbbqeu.com for information on UK local stockists.

*The research for Broil King was carried out online by Opinion Matters
between 7/5/2010 and 13/05/2010 amongst a panel resulting in 1444 UK Adult
respondents. All research conducted adheres to the MRS Codes of Conduct
(2010) in the UK and ICC/ESOMAR World Research Guidelines.

For further press information contact: Maarit Lilly at Axon Communications on +44(0)7715-421620 or Tanya Neves at Axon Communications on +44(0)208-439-9450, email: mlilly at axon-axon.com or tneves at axon-axon.com