Brits Turn to Pawnbrokers to Pay for Summer Holidays

Borro.com Gives GBP Millions of Loans to Help Customers Pay for Summer Breaks

LONDON, August 24, 2010 - Despite another financially difficult year (so far), more and more people
have been looking to get away this summer. It's no wonder people turned to
businesses such as Borro.com (www.borro.com/), the UK's first online
pawnbrokers (www.borro.com/), as an alternative way of getting extra
cash to take their annual summer holiday. Borro.com has found that over 30%
of their customers have taken out a loan since the beginning of June to raise
funds for their holiday, with the average loan being GBP1,050 - which equates
to the cost of a holiday in Majorca for a family of four.

In the last month, Borro.com has taken in more than GBP2million worth of
valuable assets including watches, jewellery, gold and antiques. Paul Aitken,
CEO of Borro.com, comments: "Both young professionals and families look
forward to their holidays abroad and rather than cancelling plans due to a
lack of money, they are looking for other ways to fund them. Our customers
are increasingly telling us that in these difficult times, we are among the
most readily available and reliable sources of short-term finance around -
and it's for reasons such as holidays that our service is a real benefit."

Borro.com's innovative online service allows people to discretely and
easily obtain short term loans of GBP100 - GBP100,000 secured against
valuable items. The online operation is attractive to customers from all
walks of life and reflected in the fact that 75% of Borro.com's customers are
first time users of pawn broking or asset lending services.

Contrary to popular misconceptions about pawnbroking, 90% of Borro.com's
customers redeem their pledges at the end of the contract.

About Borro.com

- Launched in 2008 by former Movota founder and MD Paul Aitken, Borro.com
was the first online pawnbroking service worldwide. Its aim is to
revolutionise pawnbroking for a 21st Century, making it convenient and
discreet. Sweeping away the once seedy image of pawnbroking, Borro.com is a
modern, fully-regulated financial services based in Chancery Lane, London, and
in Oxford.

- BORRO Limited: Consumer Credit Licence Number 620035, is regulated by
The Office of Fair Trading. Registered address: Seebeck House, One Seebeck
Place, Knowlhill, Milton Keynes, Buckinghamshire, MK5 8FR. Company
registration 6573695.

    Contact:

    Victoria McGovern BOTTLE
    t: +44(0)1865-882988
    f: +44(0)1865-882553
    e: vickymcgovern@bottlepr.co.uk

Contact: Victoria McGovern, BOTTLE, t: +44(0)1865-882988, f: +44(0)1865-882553, e: vickymcgovern at bottlepr.co.uk