BSkyB - Preliminary Results Interview With CEO and CFO

LONDON, July 29, 2010 - In a video interview with financial broadcaster www.cantos.com,
BSkyB CEO Jeremy Darroch talks about the company's financial results and
highlights double-digit growth in revenue, profits, EPS and the dividend.

He reveals that take-up of the HD offering has been ahead of expectations
and represents a "standout performance" within the business. He also outlines
his plans for the coming year and underlines the commitment to programming
combined with technological innovations including an expansion of the 3D
offering into customers' homes.

Andrew Griffith, CFO, emphasises the commitment to cost control and
explains where cash is being invested within BSkyB.

While the economic backdrop remains challenging and the competitive
situation is becoming increasingly challenging, Darroch maintains that BSkyB
remains well positioned for moving forward.

"Our job I think is to stay focused on what we're going to do. We've got
an outstanding line-up ahead of us. We think we offer great value across our
range. And that's why our business is performing well. So we'll stay focused
on the job in hand for us. And I think if we can do that then we'll be in
good shape."

The interview and transcript are available now on
www.cantos.com/company/British%20Sky%20Broadcasting.

Cantos.com, the online financial broadcaster, features in-depth
interviews, documentaries and webcasts with senior company executives. If you
would like to contact us, please email amanda.alexander@cantos.com or phone
+44-207-936-1352.

If you would like to contact us, please email amanda.alexander at cantos.com or phone
+44-207-936-1352.