Buenos Aires Welcomes CPhI South America 2010

AMSTERDAM, July 12, 2010 - According to leading global business media company UBM International
Media, Argentina promises to deliver a productive experience for CPhI South
America 2010, the company's world leading pharmaceutical ingredients and
services event. Taking place from August 17-19 at La Rural - Hall Ocre in
Buenos Aires, Argentina, CPhI South America is joined for the first time by
the ICSE pavilion, a dedicated area within the show for contract services and
clinical trials, underlining the importance and vitality of these sectors
within the South American market.

Returning for its second year as an integral element within CPhI South
America the BioPh trail brings together key players, to drive forward the
biopharma industry and aims to provide a fresh focus on biotech as the
innovation driver for the whole pharmaceutical community. Also taking place
during CPhI South America, the Pharmaceutical Forum will host a total of 10
keynote sessions spanning a variety of topics, and everyone is certain to
find areas of interest. Featured speakers include Myriam Tevez, Director
General of Foreign Trade for the City of Buenos Aires Ministry of Economic
Development, and Ruben Rico, renowned author of over a dozen books about
marketing and marketing for exportation.

"Following two extremely successful years in Brazil, we are excited to
bring the event to Argentina for the first time," commented Eliane van Doorn,
UBM International Media's Group Director for Pharma. "With over 200
exhibitors from 16 countries, and an expected attendance of 5,000, CPhI South
America offers excellent networking and new business opportunities for all
participating exhibitors and visitors. Global visitor pre-registration levels
are already looking very good with four times more Asian visitors registered
compared to last year's event, treble the number of European visitor
pre-registrations and a doubling of numbers from the Middle East reflecting
the great interest in this emerging market."

The 'Match & Meet' programme, developed especially for CPhI South
America, pairs the needs of distributors, buyers and sellers with one another
to facilitate face to face networking opportunities.

International representatives seeking to sell, buy, distribute or
represent companies will have the perfect platform to meet with interested
partners, close commercial agreements and network. This year's Match & Meet
sessions will have dedicated themes on each of the three days. Day 1 will
focus on APIs; Day 2 highlights excipients and Day 3 covers 'finished
dosage.'

Now in its third year, CPhI South America is being held here in the heart
of Argentina's pharmaceutical manufacturing hub. The events benefit from the
valuable support of key Argentinean trade associations CILFA, COOPERALA and
Camara Argentina de Productos Quimicos, as well as South American
associations ABIFINA, ABRIFAR, ABIQUIF and Associquim Sincoquim.

UBM International Media's family of events for the pharma ingredients and
services sector includes Worldwide (Europe - October); Japan (April); China
(June) and India (December). Free on-line registration is available at:
www.cphi-sa.com.

    Notes for Editors:
    -- UBM International Media operates market-leading global exhibition
       brands and their complementary media products.
    -- The CPhI pharmaceutical ingredients and related sector exhibitions
       currently number over 15 highly-regarded annual events. The portfolio
       also includes Informex (specialty chemicals), Food Ingredients, HBA
       (health & beauty industry) and Sea Trade (cruise industry).
    -- Worldwide locations for its events include China, India, Japan, North
       America, Brazil, Africa and Europe. More than 330,000 business
       Professionals and marketers visit UBM exhibitions each year. The
       exhibitions portfolio is managed from Holland. UBM International Media
       has approximately 1,200 employees in the UK, US, Asia and Europe. See
       www.ubm.com.

Media, Europe/Rest of the World: Richard Kerns of Impress PR, +44-161-728-5880, richard at impress-pr.com, or North America: Erin Hatzi, +1-503-928-7870, erin at impress-pr.com; or Rob Sahi of UBM International Media, +31-20-40-99-5561, for CPhI, or Ian O'Malley, +31-20-40-99-5526, for ICSE, P-MEC, BioPh