Busworld Kortrijk was a Success for TEMSA !
By Temsa Europe Nv, PRNEWednesday, November 18, 2009
MECHELEN, Belgium, November 19 - "It was a tremendous success!", says Wim Vanhool, Executive
Board Member of Temsa Europe. "Customers appreciated the way we hosted them
and in particular the confidence that we were able to create in terms of
services and environmental performance."
TEMSA products are sold in 46 countries, of which at least 9
were represented at Busworld and returned with signed purchase orders. The
key markets for TEMSA are still Benelux, Germany, Scandinavia, Italy and
France. The preferred vehicles for years have been the touring coach TEMSA
SAFARI HD in stainless steel and the midi-coach TEMSA OPALIN in touring or
intercity version. The city bus, TEMSA AVENUE, made also a great impression
and constituted a major part of the total sales at Busworld Kortrijk.
"Choosing Hall 7 exclusively for us was of course a bit
risky," says Ali Murat Atlas, Managing Director of Temsa Europe, "but we were
confident that customers would look for us and we have taken every
opportunity that was available to remind them that we were waiting for them
in Hall 7. Once they reached us, many enjoyed staying for a long time. Now
everyone knows where to find us for the coming Busworld Kortrijk
exhibitions."
TEMSA presented the world premiere of its AVENUE HYBRID, which
drew a lot of attention and effectively positioned us as a legitimate partner
for the development of city buses for environmentally friendly public
transportation. The shift towards environmentally conscious products and
services was valued by over 500 visitors who preferred a digital product
brochure instead of the paper version. In addition, TEMSA had a tree planted
on behalf of each of these visitors.
"We are very happy with the quality of the visitors," says
Louis Kern, Group Product Manager, "interest is high, also from research and
development companies who see TEMSA now as a brand that stands for
innovation. We will pursue our efforts for bringing additional features on
the market that will lower the kerb weight of our vehicles and increase their
cost efficiency and environmental performance."
For more information on our products & services please visit
our website www.temsa.com
Annex
Fact sheet TEMSA Global
Strategy - TEMSA stands for "Value in Motion" or Lifetime
Ownership Value
TEMSA is continuously concerned about the efficiency of its
products and services as to their capacity to enable the bus operators to run
a profitable business. Its promise to them is a low lifetime ownership cost.
The brand has some key assets to be able to sustain this positioning:
- Geo-strategic manufacturing: TEMSA builds where it presents a direct advantage to the market where the product will be distributed while reaching the highest standards of quality. Vehicles for Europe are built in Turkey. Vehicles for the MENA region and the Gulf Countries are built in Egypt. - In-house R&D capacity: TEMSA has an independent R&D company that has a wider scope of research than classic R&D departments in the automotive industry. This allows it to do primary research on materials particularly and alternative energy sources. The most tangible result is that TEMSA products are among the lightest in their category. Lighter means less consumption, pollution, and maintenance. This has a direct impact on the balance sheet as the weight reduction can make the operator save up to 10% of its initial investment. - Network of experts: TEMSA products are sold in more than 46 markets through 48 dealers and distributors. The brand favors the local approach: leveraging the knowledge, relationship and market expertise of a local partner to serve its customers best in each market with a product that is adapted to their local needs.
Background information TEMSA
TEMSA is a Bus & Coach brand belonging to the company TEMSA
Global. TEMSA Global is one of the companies of the Sabanci Holding, Turkey's
leading financial and industrial conglomerate. The brand is sold in more than
46 markets including Europe, North Africa, Middle East, Gulf countries and
CIS. The company has 2 bus & coach production plants: Adana (Turkey) and
Cairo (Egypt). 75% of its production is destined for international sales of
which 80% in Europe.
TEMSA offers 16 models in total according to the various needs
of the regional markets and of the particular usages: touring, intercity and
city.
For more information please visit our website www.temsa.com
For more information on Sabanci please visit www.sabanci.com
Please also find attached our corporate brochure for reference.
Contact person: For more information: Vincent Vannerom,
vincent.vannerom at temsaglobal.com, TEMSA Europe NV, Dellingstraat 32, 2800 Mechelen, Belgium, T: +32015044000000, F: +32015044000009
Tags: belgium, Mechelen, Temsa Europe Nv