Butterflies Arrive at London Syon Park, A Waldorf Astoria Hotel

LONDON, March 14, 2011 - Spring has finally arrived in London and with it comes the
capital's newest luxury hotel, London Syon Park, A Waldorf Astoria Hotel in
West London. Today the hotel opened and welcomed its first guests; 1,000
butterflies set to live in the hotel's Butterfly House, situated in the
lobby.

The guests are exotic butterfly species originating from all
over the world, and as far as South America, including the colourful "Passion
Flower", "Zebra Longwing" and "The Red Postman."

Each day the 1,000 butterflies experience room service as
Martin Willis, London Syon Park's dedicated butterfly keeper and 'concierge',
serves them fresh banana, pear, orange and water. Willis takes care of their
every need on a daily basis.

The Butterfly House feature is inspired by Syon Park's
renowned butterfly house that was once situated there. The theme has also
inspired the hotel's distinctive branding, along with other themes throughout
hotel concept, such as the spa named Kallima after the Greek word 'beautiful'
and a butterfly which resembles a closed leaf at first and is transformed
when opening its wings.

London Syon Park is a smart, stylish new-build property with
137 guest rooms, bringing together a modern luxury hotel experience and the
heritage of the Grade I listed Syon House estate, where it is situated. Set
in 200 acres of beautiful parkland (owned by the Duchy of Northumberland for
the past 400 years and to this day) just seven miles from Hyde Park Corner
and seven miles from Heathrow Terminal 5, London Syon Park provides a
tranquil country retreat on the outskirts of London town.

For further information on London Syon Park, A Waldorf Astoria Hotel,
Middlesex, TW7 6AZ visit: www.londonsyonpark.com or
www.waldorfastoria.com or call +44(0)207-870-7777 for reservations.

Note to Editors:

Pictures accompanying this release are available through the PA
Photowire. They can be downloaded from www.pa-mediapoint.press.net
or viewed at www.mediapoint.press.net or www.prnewswire.co.uk.

    CONTACTS

    Nina Plowman or Rosie Nicholls
    +44(0)20-7940-2900
    londonsyonpark@nevillemccarthy.com

Nina Plowman or Rosie Nicholls, +44(0)20-7940-2900, londonsyonpark at nevillemccarthy.com