Master Distiller Set to Take Distillery on Tour…

BUSHMILLS VILLAGE, Ireland, March 13, 2011 - Colum Egan, Master Distiller at the Old Bushmills Distillery, is set to
launch a global competition - 'Make it 2 Bushmills' - that will see him take
the world-famous distillery on tour.

To view the Multimedia News Release, please click:

multivu.prnewswire.com/mnr/prne/bushmills/48882/

Colum is offering two friends the chance to work alongside him for two
weeks, to learn the skills of whiskey-making that have existed in the
Bushmills area for over 400 years, GBP5,000 spending money to share and the
chance to stay in luxury accommodation on Ireland's north coast. Then he will
pack up the best bits of the Old Bushmills Distillery to go on tour.
Destination? The winners' home country.

Speaking ahead of the launch of Make it 2 Bushmills on St Patrick's Day,
17th March, Colum said: "More than 100,000 people visit our distillery every
year but there are millions of BUSHMILLS(TM) fans the world over - so we
thought it was about time that we visited them."

Two friends from each competing country[1] will be voted by the public to
go forward to Bushcamp, the Make it 2 Bushmills, three day global final
taking place this August on Ireland's spectacular north coast. There they
will experience what life at the Old Bushmills Distillery has to offer.

Colum said: "At Bushcamp we are looking for the two people who best
represent the BUSHMILLS spirit of friendship. We will be challenging our
finalists to together try some of the things the team here love to do such as
taking part in sport or playing music. We will also test their palettes with
a series of whiskey tastings."

The winning pair of friends announced at Bushcamp, will then be given
behind-the-scenes access to the distillery, GBP5,000 spending money, luxury
penthouse accommodation and the chance to make their own unique blend of
BUSHMILLS Irish Whiskey.

Following that, the distillery will go on tour. Colum Egan will pack up
some of the equipment, people and whiskey from the distillery and bring them
to the winners' home country for the ultimate BUSHMILLS party, where the
winners and their friends will be the guests of honour.

"We're looking for real friends, with a genuine love for life and wicked
sense of humour," said Colum, "and do you know what? I'm sure we'll find
them."

To enter or find out more, visit facebook.com/bushmills1608. Entry opens
at 16.08 GMT on 17th March 2011 and closes at 11.59pm GMT on Sunday 17th
April 2011. Terms and conditions apply.

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The BUSHMILLS word, the Pot Still device and associated logos are
trademarks. (c) The 'Old Bushmills' Distillery Co. Limited 2011.

    Notes to Editors

    [1] The competing countries in Make it 2 Bushmills are;

    - Belgium
    - Bulgaria
    - Czech Republic
    - Germany
    - Great Britain
    - Netherlands
    - Northern Ireland
    - Republic of Ireland
    - Russia
    - South Africa
    - United States of America

From each, one pair of finalists will be selected by public vote to go
forward to Bushcamp.

B-roll footage featuring sound-bites with BUSHMILLS Master Distiller
Colum Egan, BUSHMILLS Master Blender, Helen Mulholland and Darryl McNally,
Distilling Manager is available on request.

    For further information please contact:

    Pippa Arlow, Smarts
    T: +44(0)28-9039-5500
    M: +44(0)7850203864
    E: pippa.arlow@smarts.co.uk

    Kerri Warnock, Smarts
    T: +44(0)28-9039-5500
    M: +44(0)7840023980
    E: kerri.warnock@smarts.co.uk

Video:
multivu.prnewswire.com/mnr/prne/bushmills/48882/

For further information please contact: Pippa Arlow, Smarts, T: +44(0)28-9039-5500, M: +44(0)7850203864, E: pippa.arlow at smarts.co.uk; Kerri Warnock, Smarts, T: +44(0)28-9039-5500, M: +44(0)7840023980, E: kerri.warnock at smarts.co.uk