Health Robotics Continues Worldwide Distribution Channel Expansion With Gamida MedEquip Ltd. in Israel

By Health Robotics, PRNE
Sunday, March 13, 2011

BOZEN, Sud-Tirol, Italy, March 14, 2011 - Health Robotics today announced that it recently signed an exclusive
distribution agreement for its CytoCare, i.v.STATION, and i.v.SOFT
world-leading technologies with Israel-based medical technology leader Gamida
MedEquip Ltd. This partnership represents Health Robotics' market entry into
its 17th new country over the past 20 months, persisting on its worldwide
quest to pervasively provide safe and cost-effective Intravenous (IV)
Admixture Compounding Automation to hospitals all over the world.

"Gamida is very pleased to offer Health Robotics' unique technology to
Israel's top medical centers, which have been awaiting for quite a long time
to benefit from these technology solutions, much like Oncology patients and
Pharmacological teams all over the world have been enjoying with Health
Robotics' CytoCare since 2007", stated Moshe Reuveni, Gamida MedEquip's
Managing Director.

CytoCare is the first and only robotic system proven to work anywhere in
the world for the safe and sterile preparation of Hazardous Intravenous
Admixtures, including Chemotherapy, Monoclonal Antibody Therapy, and Gene
Therapy. With 67 installations currently under contract in 17 countries,
CytoCare has long proven its unmatched flexibility to adapt to diverse
pharmacy workflows and proprietary IV consumables in 4 continents. While
several companies attempted the development of Chemotherapy Robotics as far
back as 22 years ago[1], Cytocare is still the only robot that has been able
to break the entry-barrier into the Intravenous Chemotherapy Automation

"Since I personally witnessed two years ago at Hadassah Medical Center
the outstanding charity-based care delivered to both Palestinian and Israeli
Cancer patients, it has been a long time coming for Health Robotics to be in
a position to finally deliver our unique technology to tertiary healthcare
centers in Israel such as Hadassah and Sheba Medical Center, which had both
expressed high interest in our world-leading products a couple of years ago.
After an unusually arduous and time-consuming process to find a service
partner in Israel, thanks to Gamida, finally Health Robotics is able to
deliver our products and services in Israel. My final selection of Gamida
over Teva, Lapidot, and several other Israeli-based companies that had
entered into negotiations for Health Robotics' exclusive distribution rights
in Israel puts an end to a 2-year period of waiting by Israel's top medical
centers", stated Gaspar DeViedma, Health Robotics' Executive Vice President.

    [1] Am J Hosp Pharm 46(11): 2286-93 1989

About Health Robotics:

Health Robotics is the undisputed global leading supplier of
life-critical intra-venous medication robots, providing over 175 hospital
installations in 5 continents with robotics technology and software
automation solutions deployed utilizing virtual high-availability technology.
Its world-leading solutions CytoCare(R) and i.v.STATION(R) ONCO [hazardous
IVs], i.v.STATION(R) [non-hazardous IVs], i.v.SOFT(R) [workflow engine for
manual compounding], MEDarchiver(R) [life-critical clinical information
system], and TPNstation(TM) [totally-automated parenteral nutrition] have and
will greatly contribute to ease hospitals' growing pressures to improve
patient safety, increase throughput and contain costs. Through the effective
and efficient production of sterile, accurate, tamper-evident and
ready-to-administer IVs, Health Robotics' solutions help hospitals eliminate
life-threatening drug and diluent exchange errors, decrease other medical
mistakes and sterility risks, work more efficiently, reduce waste and
controlled substances' diversion, and diminish the gap between rising patient
volume/acuity and scarce medical, nursing, and pharmacy staff. For more
information, please visit:

About Gamida Medical Equipment:

Gamida, an ISO9002 certified company, was established in 1989 and
provides products and services to professionals & decision makers in the
health care field in Israel, so that they can improve their health care
performance and fulfill their purpose for improving quality of life. Its main
areas of activities include Operating Room, Cardiology, Intensive Care,
Radiology, Oncology, Clean Rooms, and Drug Delivery Systems to all of the
hospitals and other healthcare institutions in Israel, including the Ministry
of Health, the Armed Forces, Sick-Fund Health Services and the private
sector. Gamida acts as distributor and service provider in Israel for a
growing number of prominent international corporations, including: St. Jude
Medical, VWR Scientific Products Division, Cardinal Health, Smiths Medical,
Integra, Jostra, Scanlan, Medical Concept Development, Derma Sciences,
Luxtec, Levitronix , OptiMed, Thoratec, Truetest, Talley Medical, Hemochron,
CeloNova, and MDG Medical.

    For additional information, please contact:

    Claudia Flaim, Marketing Coordinator
    Phone: +39-0471-200-372

For additional information, please contact: Claudia Flaim, Marketing Coordinator, flaim at, Phone: +39-0471-200-372

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