Buying Online Turns Brits Into Car Insurance Experts

Wednesday, June 29, 2011

NEWPORT, Wales, June 30, 2011 -


- New Study Finds That Drivers Know
More About Their Cover Than Ever Before and That for the Vast
Majority Price is NOT Their Only Consideration

It’s official. British drivers feel much better informed about
their car insurance now they buy it online and just 14 per cent say
they buy a policy on price alone.

According to new research commissioned by, the
vast majority of UK drivers take more information into account than
just the car insurance premium and 42 per cent say that they know
more about the features and excesses of their policies now they buy
it online than when they used to telephone insurers for quotes or
go to local brokers.

Less than 1 in 10 (8.5 per cent) of the 2030 drivers who took
part in the survey said they knew more about their policy when they
used to arrange it over the phone and just 1 in 20 (5.5 per cent)
felt better informed when they bought it through a broker. 11 per
cent of respondents have only ever bought their car insurance

These results will come as a surprise to those who suggest that
consumers only look at the price when comparing insurance online
rather than considering the cover the different policies

However, despite over half (52 per cent) of UK consumers feeling
that financial companies do not reward loyalty, less than 1 in 4
(23 per cent) regularly compare their financial products to ensure
they are getting the best deal and 6 per cent NEVER check them once
they’ve set them up. Ignorance may be bliss, but it may also be

Gocompare also warns that more drivers should take better notice
of their car insurance renewal document for increases in premiums
and reductions in cover. The study found that only 1 in 3 drivers
(32 per cent) check their renewal documents carefully for changes
and 38 per cent assume that if they simply renew their existing
insurance they will have the same cover they had last time. But
this often isn’t the case.

22 per cent of drivers have noticed that their excesses seem to
be increasing and 22 per cent have noticed that cover they expected
to be standard has become an optional extra.

Lee Griffin, of commented, “It’s so important that
drivers make an informed choice about the cover they need rather
than simply choosing on price so it’s great to see that UK
consumers now feel much more knowledgeable about the car insurance
they buy. This research shows that drivers feel they now have a
much greater understanding and awareness of cover levels and
excesses than when they used to buy it over the phone or through a
local broker and that can only be a good thing.

“But drivers who don’t routinely shop around at their renewal
and don’t read their renewal notices carefully, could be missing
out on considerable savings and may be unaware of their excesses
increasing or their cover shrinking. Gocompare customers save on
average £320* by shopping around for their car insurance and
important information such as excesses, standard cover and optional
extras are all displayed clearly when they run a comparison. Only
36 per cent of consumers switched their car insurer in the last 12
months which means that potentially millions of pounds of savings
are being paid to insurers instead of staying in driver’s

Notes to Editors:

Research commissioned by  Carried out with
2,030 UK drivers in May 2011 by OnePoll Research. asked whether consumers had switched any of the
following 20 common financial products - car Insurance, home
Insurance, travel Insurance, pet Insurance, van Insurance,
mortgage, credit card, personal loan, bank account, ISA, savings
account, motorbike insurance, caravan insurance, broadband
provider, mobile phone, land line, energy provider, life insurance,
income protection, critical illness.

*£323.63 - Based on online independent research by Consumer
Intelligence from 01 April 2011 to 30 April 2011, 35% of consumers
could achieve this saving with home insurance. launched in November 2006 to help people find the
right insurance cover at the right price.  It was founded by
Hayley Parsons who has worked her entire career in the insurance
broking and aggregator markets and was the first comparison site to
focus on displaying product features rather than just listing
prices.  It was this philosophy that led to
becoming the first price comparison site to be invited to join the
British Insurance Brokers Association (BIBA) in May 2008 and helped
force older comparison sites to change their ‘quick quote’ ways and
stop using assumptions to calculate estimated figures.

Today, provides one of the most comprehensive
online car insurance comparison services in the UK as well as
comparing home, pet, motorbike, van insurance and breakdown
cover. is authorised and regulated by the Financial
Services Authority.

For further information please contact:
Lynsey Walden or Anders Nilsson at on
+44(0)1633-654-055 / +44(0)1633-657-599
Gordon, Jason or Liz at MAW Communications on
Rebecca Jones, +44(0)1633-654-733 href="">


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