CAM Diploma In Digital Marketing

Marketing Tom Media, a well-recognised Chartered Institute of Marketing Study Centre, is pleased to announce that it has now successfully delivered the new CAM Foundation Diploma in Digital Marketing. The company became one of only 5 centres to pilot this new qualification in the summer of this year.

For the past 2 years the business has been delivering the eMarketing Award to students from across the length and breadth of the UK and now hopes to mirror the success of this with the Diploma.

The Diploma in Digital Marketing qualification aims to become the principal qualification that marketers will hope to achieve in the UK, and indeed overseas. There are 3 elements to it: Digital Marketing Planning, Digital Marketing Essentials and Marketing and Consumer Behaviour.

Digital Marketing Planning considers a range of environmental factors both internal and external (e.g. legal) that will shape and influence the e-marketing planning and strategic process. Various e-business models will be explored. In addition, similarities and differences covering the mix elements in traditional and digital marketing will be addressed along with issues such as relationship marketing, permission and consumer concerns around privacy, trust and security.

Digital Marketing Essentials has three elements to it - campaign tools, their application, and monitoring digital marketing. More specifically, the unit covers Search Engine Optimisation (SEO), Pay-per-click (PPC), new and emerging advertising media, email marketing, viral marketing, online PR, affiliate marketing and social media, digital metrics in the form of Voice of the Customer (VOC), A/B Tests and Usability studies, legislation, regulations and codes of practice.

The CAM Diploma In Digital Marketing is a very ‘complete’ qualification and one which marketers, web teams and business owners/directors should consider looking at.

If you would like more information about the CAM Diploma In Digital Marketing, visit the Marketing Tom website (www.marketingtom.com/diploma_digital_marketing.html)