Cardmobili Expands its Mobile Loyalty Applications to Vodafone 360 Devices, Reaching Consumers Throughout Europe

Cardmobili Consolidates Membership, Loyalty and Rewards Cards Directly Into Consumer Mobile Phones for a More Convenient and Rewarding Shopping Experience

PORTO, Portugal, November 15, 2010 - Cardmobili (www.cardmobili.com), thewinner of Vodafone Mobile
Clicks 2010 and European leader inmobile loyalty and member services, just
announced to support Vodafone 360 devices through a dedicated application,
supporting now seven different mobile platforms.

"We've developed the new Cardmobili application for Vodafone 360 having
in mind all Vodafone customers across European countries served by Vodafone
360 Shop. They can now find a mobile loyalty application specially designed
for their Vodafone devices such as H1 and M1, or the brand new models H2 and
M2. Once more, we take another step in delivering the most universal mobile
loyalty and membership experience to everyone, everywhere, regardless of the
mobile phone they are using", said Helena Leite, Cardmobili's CEO.

Cardmobili is a free service for consumers, allowing users to manage all
their loyalty and membership cards on their cell phones and get exclusive
offers from service partners. With more than 1500 cards from around the
world, the service holds the most extensive membership and loyalty card
database.Merchants around the world can easily integrate with the service,
reaching their customers through the most personal channel: the mobile phone.

Cardmobili delivers the most universal mobile loyalty and membership
service. Applications are available for Vodafone 360 (
www.cardmobili.com/download-vodafone360.xhtml), iPhone (
itunes.apple.com/app/cardmobili/id369235886?mt=8), Windows Phone7
(www.cardmobili.com/wp7-marketplace) and Windows Mobile, Android
(www.cardmobili.com/download-android.xhtml) and Blackberry, as well as
feature phones supporting Java.

About Cardmobili

Cardmobili is a leading provider of mobile loyalty service that improves
customer engagement,communication and purchase frequency for retail brands
and membership organizations. As afront end application for mobile devices,
Cardmobili enables consumers to access their loyalty,rewards and membership
information without carrying the physical card. Cardmobili's loyaltyand
membership cloud is an interactive service that ties directly into card
issuers' databases,connects consumers via social media channels and provides
a variety of interactive channels tooptimize the effectiveness of loyalty
programs. More information about Cardmobili is availableat
www.cardmobili.com.

The Cardmobili logo is a trademark of Cardmobili, SA. Cardmobili is not
endorsed, sponsored, affiliated with or otherwise authorized by any other
brands mentioned in this article.

    Contact:
    Helena Leite, CEO
    media@cardmobili.com

Contact: Helena Leite, CEO, media at cardmobili.com, +351-220-301-598