Cardmobili Debuts in the Asia-Pacific Region With its Mobile Loyalty Application for Windows Phone 7

Application to Manage Membership, Loyalty and Rewards Cards can now Downloaded to Windows Phone 7, iPhone, Android and Blackberry devices

PORTO, Portugal, October 24, 2010 - Cardmobili the leading provider of mobile loyalty and member services,
makes a debut in the Asia-Pacific region covering the full spectrum of mobile
platforms.

The service is free to consumers, allowing them to manage all their
loyalty and membership cards, remotely back them up in the cloud, share them
with family and friends and get exclusive offers from Cardmobili's partners.
"Cardmobili offers a seamless way for consumers carry and manage all their
cards, using their cellphone to identify themselves at the store, with all
convenience and simplicity, increasing the benefits and value they collect
when shopping." said Helena Leite, Cardmobili's CEO.

Cardmobili supports applications for Windows Phone 7 (
www.cardmobili.com/wp7-marketplace), iPhone (
itunes.apple.com/app/cardmobili/id369235886?mt=8), Android, Blackberry
and feature phones supporting Java, as well as other mobile platforms through
its mobile optimized website (touch.cardmobili.com).

With this launch, Cardmobili introduces its mobile apps in the
Asia-Pacific region, already supporting one hundred cards from countries as
Australia, New Zealand, and Singapore. It holds the most extensive loyalty
and membership program database in the world. Using cutting-edge cloud
computing technology, the service is integrated with partner merchants,
allowing them to communicate directly with their customers, in a
personalized, targeted way, delivering relevant offers to any customer,
anytime and everywhere.

A video of Cardmobili for Windows Phone 7 can be found here:
www.youtube.com/watch?v=KHhJ6ZmpPV0&hd=1

About Cardmobili

Cardmobili is a leading provider of mobile loyalty service that improves
customer engagement, communication and purchase frequency for retail brands
and membership organizations. As a front end application for mobile devices,
Cardmobili enables consumers to access their loyalty, rewards and membership
information without carrying the physical card. Cardmobili's loyalty and
membership cloud is an interactive service that ties directly into card
issuers' databases, connects consumers via social media channels and provides
a variety of interactive channels to optimize the effectiveness of loyalty
programs. More information about Cardmobili is available at
www.cardmobili.com.

The Cardmobili logo is a trademark of Cardmobili, SA. Cardmobili is not
endorsed, sponsored, affiliated with or otherwise authorized by any other
brands mentioned in this article.

    Contact:

    Helena Leite, CEO
    +351-936-077-563
    helena.leite@cardmobili.com

Contact: Helena Leite, CEO, +351-936-077-563, helena.leite at cardmobili.com