CARRERA and Christina Aguilera Appear Together in the Music Video "Not Myself Tonight"By Carrera, PRNE
Monday, May 3, 2010
PADOVA, Italy, May 4, 2010 - The long-awaited latest music video by Christina Aguilera,
"Not Myself Tonight," makes its debut - at last - and in it, the sultry
singer is wearing a pair of sunglasses from the legendary CARRERA Vintage
Collection, this season's must-have fashion accessory.
To view the Multimedia News Release, please click:
In the music video, directed by Hype Williams and produced by
RCA Records, Aguilera discovers herself in new form. Throughout the video,
Aguilera transforms into multiple characters, all containing a touch of
Aguilera's playful and strong demeanour that fans have adored. The stylized
video finds Aguilera setting her eye to the future, giving a glimpse into
what is to come. The song "Not Myself Tonight" has an up-beat dance rhythm
and is engaging: "Not Myself Tonight" is the lead single for the new album
"Bionic" and is already a hit!
During her performance, Christina wears the CARRERA sunglass
model "Endurance," one of the extremely colourful models from the CARRERA
Vintage Collection. Made with Optyl (a trademark which identifies a plastic
used exclusively by Safilo Group), the "Endurance" is inspired by the
unforgettable Eighties retro fashions and attracts attention with its highly
recognizable aviator shape. These fashion-forward CARRERA sunglasses help
define Christina's latest chapter of her ever-evolving innovative style and
cement her role as a hard-core fashion icon.
The CARRERA Vintage Collection features new fashion sunglass
styles that resonate with young and stylish trendsetters around the world.
Customized with iconic retro detailing, the new models from CARRERA have
achieved cult status and make a bold fashion statement.
"Not Myself Tonight" is currently being broadcast on all major
radio and online outlets.
CARRERA's trademark history in the sector of sports eyewear
began in 1956. The sunglass brand reached new heights in popularity in the
1980s, becoming one of the most iconic fashion sunglass collections of the
decade. In 1996, CARRERA was acquired by Safilo Group, a market leader in
sunglasses and prescription eyewear. Today, CARRERA remains an iconic and
successful international eyewear brand synonymous with design, innovation and
Safilo Group Press Office, Tel: +39-049-698-5459, Fax : +39-049-698-7075, E-mail: pressoffice at safilo.com
Tags: Carrera, Italy, May 4, Padova