Carrera Sunglasses Keep Usher's Latest Music Video Stylish and Fashion-Forward

By Carrera, PRNE
Monday, February 1, 2010

PADOVA, Italy, February 2 - CARRERA, one of the world's most prestigious fashion sunglass and sports
eyewear brands, has announced its inclusion in Usher's latest music video
"Hey Daddy (Daddy's Home)", the lead single from the singer's upcoming
album Raymond Vs. Raymond.

To view the Multimedia News Release, please click:

"Hey Daddy (Daddy's Home)" continues Usher's winning formula
for successful hit singles. In the video, Usher reveals the complexity of his
life, defined by who he is and where others expect him to be. The CARRERA
"ENDURANCE" sunglasses, manufactured by Safilo Group, adorn Usher as he comes
home to relax with his girlfriend, a defining moment as it highlights the
longing for her love. The stylish and edgy eyewear enhances Usher's playful
and fashionable demeanor.

"Hey Daddy (Daddy's Home)" is currently in rotation on all
major musical broadcast and on-line outlets. Raymond Vs. Raymond will be
available in online and retail stores on March 1, 2010.

The Carrera "vintage collection" features new fashion sunglass
styles that resonate with young and stylish trendsetters around the world.
Customized with iconic retro detailing, the new models from Carrera have
achieved cult status and make a bold fashion statement.

The highly unique and recognizable "ENDURANCE" sunglasses are
inspired by an Eighties style and are real attention-grabbers with their
teardrop shaped frame done in Optyl (a special plastic material of high
performance qualities - registered trademark of Safilo).


CARRERA's trademark history in the sector of sports eyewear
began in 1956. The sunglass brand reached new heights in popularity in the
1980s, becoming one of the most iconic fashion sunglass collections of the
decade. In 1996, Safilo Group acquired CARRERA, a market leader in sunglasses
and prescription eyewear. Today, CARRERA remains an iconic and successful
international eyewear brand synonymous with design, innovation and quality.

    Safilo Group Press Office
    Tel: +39(0)49-698-5459
    Fax : +39(0)49-698-7075

Safilo Group Press Office, Tel: +39(0)49-698-5459, Fax : +39(0)49-698-7075, E-mail: pressoffice at


February 2, 2010: 11:53 am

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