CARRERA Vintage Sunglasses Keep Singer Lady Gaga Shaded in Style in her Newest Music Video "Bad Romance"By Carrera, PRNE
Wednesday, November 11, 2009
PADOVA, Italy, November 12 - CARRERA, one of the most recognized sunglass and sport eyewear
brands in the world from Safilo Group, has announced the inclusion of its
"Champion" sunglass model in the latest Lady Gaga music video "Bad Romance,"
the lead single off the singer's upcoming album The Fame Monster.
To view the Multimedia, please click:
"Bad Romance" contains all of the elements that have made Lady
Gaga's videos widely embraced since her debut single last year. The highly
stylized video finds Lady Gaga performing within a controversial and risque
environment, which enhances Lady Gaga's overall sensuality and vulnerability.
The Fame Monster builds upon Lady Gaga's debut album The Fame, with eight new
tracks including "Bad Romance."
The CARRERA sunglass model "Champion," the brand's signature
and most colourful style in its recently relaunched "vintage collection,"
adorns Lady Gaga during the video. With the narrative set against a crisp and
clean landscape, the distinctive and fashionable eyewear enhances Lady Gaga's
fearless and confident performance.
"Bad Romance" is currently in rotation on all major musical
broadcast and on-line outlets.
The Carrera "vintage collection" features new fashion sunglass
styles that resonate with young and stylish trendsetters around the world.
Customized with iconic retro detailing, the new models from Carrera have
achieved cult status and make a bold fashion statement.
The highly unique and recognizable aviator shape of the
"Champion" sunglasses are inspired by the original design first introduced in
the early Eighties and produced in Optyl (registered trademark of Safilo), an
extremely lightweight and hypoallergenic material.
CARRERA's trademark history in the sector of sports eyewear
began in 1956. The sunglass brand reached new heights in popularity in the
1980s, becoming one of the most iconic fashion sunglass collections of the
decade. In 1996, Safilo Group acquired CARRERA, a market leader in sunglasses
and prescription eyewear. Today, CARRERA remains an iconic and successful
international eyewear brand synonymous with design, innovation and quality.
Safilo Group Press Office, Tel: +39-049-698-5459, Fax : +39-049-698-7075, E-mail: pressoffice at safilo.com
Tags: Carrera, Italy, Padova