CB2 Extends International eCommerce Initiative to More Than 90 Countries Worldwide

By Cb2, PRNE
Monday, February 14, 2011

The lifestyle brand expands its partnership with FiftyOne and offers $19.99 USD flat-rate shipping on all international orders for a limited time

CHICAGO, February 15, 2011 - CB2, the modern home furnishings destination from Crate and Barrel, has
expanded its partnership with FiftyOne, the leading provider of international
eCommerce solutions, to reach consumers in more than 90 countries worldwide.
FiftyOne provides an international online sales platform to help retailers
like CB2 expand their global online presence.

The CB2/FiftyOne partnership offers millions of international customers
access to CB2's growing line of home furnishings and decor and enables
customers to shop in their preferred currency with cost-effective shipping
rates and guaranteed landed costs. The expansion of the CB2 global eCommerce
program follows a successful pilot program launched in 10 international
markets: Canada, United Kingdom, France, Mexico, Australia, Japan, Germany,
Hong Kong, India and Colombia. Now, CB2 fans in over 90 countries can enjoy
the same fun, smart and reasonably-priced furnishings that have earned the
brand a loyal following in the U.S. To celebrate the expansion, CB2 is
offering $19.99 USD flat-rate shipping on all international orders for a
limited time.

"We're delighted to introduce the CB2 brand to over 90 countries around
the world and offer customers convenient access on such a global scale," says
Marta Calle, Director, CB2. "It is exciting to see the brand embraced by a
wide array of individuals who appreciate design at smart prices."

FiftyOne layers on top of the existing cb2.com website. International
customers are automatically detected and "welcomed" with a flag icon
indicating their country has been recognized. All product prices are shown in
the customer's selected international currency. At checkout, international
customers receive a guaranteed order total in their own currency, including
international duty, tax, and delivery costs, with a guaranteed exchange rate.
FiftyOne ships all orders from its facilities and provides an estimated
delivery timeframe and global tracking number.

"We are excited to be building out this important partnership with CB2
and to be extending their brand and merchandise to consumers worldwide,"
stated Michael DeSimone, Chief Executive Officer of FiftyOne. "Their
high-quality merchandise appeals to savvy international consumers who have
not previously had easy access to the brand. We look forward to continuing to
work with CB2 to ensure that international consumers around the world can
enjoy the same first-class customer experience as CB2 customers in the United

At this time FiftyOne cannot ship oversized items such as larger
furniture pieces. If a customer lives outside of the supported counties or
would like to purchase an item too large to ship, they can place orders
directly through a CB2 store or by using CB2's International Quote
Form-available via cb2.com.

Plans are also well underway to extend the online global reach of the
Crate and Barrel and The Land of Nod brands in 2011.

About CB2

Founded in 2000 and headquartered in Chicago, CB2 is a modern home
furnishings and accessories destination from Crate and Barrel, offering
innovative and accessible design solutions for apartment, loft, home and
office. From mid-century-inspired accessories to classic barware to
contemporary furniture in warm, textured fabrics, CB2 is ideal for
urban-dwellers, with many furnishings scaled perfectly to fit small spaces.

CB2 is available online at www.cb2.com, via catalog and in eight
retail stores including Chicago, New York, San Francisco, Berkeley, Los
, Miami, and the newly opened stores in Santa Monica and Atlanta.
Additional locations are planned for Washington, D.C. and Toronto, Canada in

About FiftyOne

FiftyOne empowers leading U.S. retailers to utilize their existing
ecommerce infrastructure and online shopping experience to market, sell, and
fulfill merchandise to international shoppers with cost certainty. FiftyOne
manages all aspects of the international order life cycle, including
multi-currency pricing and payment processing, landed cost calculation,
customs clearance and brokerage, international fraud management,
international logistics orchestration, and customer-experience parity. The
company is headquartered in New York City. For more information, visit

    HL Group
    Jolene Abbott | +1-323-966-4600 | jabbott@hlgrp.com

    Vicki Lang | +1-847-239-6658 | vlang@crateandbarrel.com

HL Group: Jolene Abbott, +1-323-966-4600, jabbott at hlgrp.com; CB2: Vicki Lang, +1-847-239-6658, vlang at crateandbarrel.com

will not be displayed