MeLLmo Announces Accelerated Global Expansion To Meet Growing Demand For Roambi

By Mellmo, PRNE
Sunday, February 13, 2011

Opening London and Shanghai Offices to Support International Growth

BARCELONA, Spain, February 14, 2011 - MeLLmo Inc. (, creator of Roambi, the leading
business app for interactive mobile analytics
(, today announced plans for
international expansion at The Mobile World Congress 2011
( With a worldwide
customer-base that includes over 50 of the Fortune 500 companies, MeLLmo's
expansion into countries around the globe is a direct reflection of rapidly
growing international demand for Roambi. MeLLmo will also unveil and
demonstrate the new Roambi ES3 integration with cube layer data, specifically
Oracle Essbase and Microsoft Analysis Services.

Designed for companies of all sizes, Roambi transforms business
intelligence reports and data into immersive, dashboard-style analytics,
instantly delivered to any iPhone or iPad. Roambi's interactive and engaging
user experience lets "always-on" professionals quickly and intuitively access
and analyze up-to-the-minute company information, enabling smart,
collaborative decision-making - anytime, anywhere.

"The mobile device is rapidly becoming the dominant tool for business,
and we are excited to be the leading mobile solution that delivers
interactive BI and CRM analytics to on-the-go workers at many of the world's
largest companies," said Santiago Becerra, chairman and co-founder of MeLLmo.
"Unlike other mobile BI solutions, Roambi was built from the ground-up for
the mobile device rather than 'shrinking' a desktop solution for the smaller
screen. Roambi's intuitive user interface is turning today's always-on
employees into frequent business intelligence users - leading to a deeper
understanding of their business, and smarter decision making, wherever they

"We are also pleased to be announcing our accelerated global expansion at
this international conference. With a customer roster that boasts over 50 of
the Fortune 500 companies, we are excited to establish new offices in Europe
and beyond to meet growing international demand for Roambi."

MeLLmo recently announced its latest enterprise offering, Roambi ES3 v3.1
(, a mobile BI solution that
connects to the major BI systems - SAP, IBM, Oracle and Microsoft - as well
as many other data sources. Additionally, Roambi ES3 v3.1 includes
integration with cube layer data including Oracle Essbase and Microsoft
Analysis Services, as well as integration with the Oracle Hyperion portal.

"With the increased performance, capacity and sophistication of mobile
devices - we've experienced a true cultural shift. Adoption has evolved from
the few to the many, and our perception of these devices has grown from
novelty to fundamental need." said Howard Dresner, President, Founder and
Chief Research Officer of Dresner Advisory Services, LLC. "Just as mobile is
the future of computing, it is also the future of business intelligence. In
our recent study, 89% of respondents indicated that mobile was important or
critically important to their BI plans. Additionally, we found that the
iPhone and iPad, especially those running native applications, are well
positioned for growth as mobile BI Platforms."

Roambi Lite (, Roambi Pro
(, and Roambi ES3
( v3.1 make up a complete
suite of Roambi products for individuals, workgroups, SMBs and enterprises.
Organizations across diverse industries around the world including
telecommunications, biotechnology, pharmaceuticals, consumer technology, and
packaged goods are recognizing the value that Roambi brings to their
businesses. Providing on-the-go, always–on workers with access to critical
company information from the palms of their hands provides a significant
competitive advantage - increasing productivity and improving

For a demo of Roambi, please visit MeLLmo at Booth 2.1D28 at The Mobile
World Congress, February 14-17, 2011.

    - Roambi Videos:
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    - Follow Roambi on Twitter:

Roambi product pricing

Enterprise companies can visit for more information on Roambi
ES3 v3.1. In addition to the on-premise Roambi ES3, MeLLmo offers a suite of
online publishing services for individuals, SMBs and workgroups, including
Roambi Lite (free) and Roambi Pro ($99/year). The Roambi App is the
visualizer app for the iPhone/iPad and it is available as a free download
from the iTunes Store or at

About MeLLmo

MeLLmo, Inc. is reinventing the mobile business application to improve
the productivity and decision-making of on-the-go, always-on workers. The
company's flagship product, Roambi, is a mobile solution that makes company
reports and data quick to access and easy to interact with, via
dashboard-style mobile analytics on any iPhone or iPad. Headquartered in San
Diego, CA
, MeLLmo has a worldwide customer base of Fortune 500 companies and
SMBs across a diverse range of industries including: telecommunications,
biotechnology, pharmaceuticals, consumer technology, packaged goods and
others. For more information about MeLLmo or Roambi, visit

John O'Brien, OutCast Communications, Cell Phone: +1-415-994-0965, jobrien at

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