Celebrations of Freddie Mercury’s Life and Outstanding Contribution to Music all set to Continue on the 18th October

LONDON, September 5, 2011 -

Paying tribute to Freddie Mercury on what would have been his 65^th Birthday, The Asian Awards this morning announced that Freddie’s outstanding contribution to music will be honoured on 18^th October, at the Grosvenor House, Park Lane, London.

Very few people know that Farrokh Bulsara, known to the world as Freddie Mercury, was Parsi - with origins in the South Asian community - born in Zanzibar and educated in Bombay. The Asian Awards will not only turn the world’s spotlight on the musical legacy of this iconic and inspirational man, but Freddie’s cultural heritage as well.

A host of stars including Freddie Mercury’s family and bandmate Brian May will attend the Awards, which celebrates the outstanding achievements of individuals born in or with direct family origin from India, Sri Lanka, Pakistan or Bangladesh across all disciplines of life.

The Asian Awards were an ambitious idea conceived by Paul Sagoo, entrepreneur and founder of Lemon Group, and realised by co-founder Caroline Jackson Levy, Managing Director of UBM Awards. “Our goal was to celebrate the highest calibre of individuals from the Asian community across all spheres of activity,” said Sagoo. “Last year‘s inaugural event was spectacular, and set the bar high for 2011. This year, we will take it a notch higher,” added Jackson Levy.

Tickets are selling fast so call +44-(0)20-7234-8732 or visit www.theasianawards.com for the opportunity to celebrate Asian Excellence and network with the world’s most inspiring Asian stars in music, business, sport, the arts, science and cinema.   

Notes for Editors:

ABOUT THE ASIAN AWARDS

The Asian Awards in partnership with Lebara, were an ambitious idea conceived by Paul Sagoo, entrepreneur and founder of Lemon Group, and realised by co-founder Caroline Jackson Levy, Managing Director of UBM Awards. A celebration of excellence among the global Asian community, they were launched in 2010 to recognise and reward the outstanding achievements of individuals born in or with direct family origin from India, Sri Lanka, Pakistan or Bangladesh across all disciplines of life - from business to the arts, culture, sport and public service. The inaugural ceremony drew 1,000 of the most influential people in the Asian community and raised over £100,000 for its chosen charity, Save the Children. Visit www.theasianawards.com for further information.

For further information contact:
Henriette Svensen, Head of PR & Marketing, UBM Awards,
Tel: +44 (0)207 234 8753 / +44 (0)7500 917 628, Email: henriette.svensen at ubm.com;
Puja Vedi, Lifestylemedia, Tel: +44 (0)7949 573 065,
Email: puja at lifestylemedia.co.uk