Celebrus Technologies and Shop Direct to Demonstrate the Value of Individual Customer Data at Marketing Optimization Summit - Emetrics London

By Celebrus Technologies, PRNE
Wednesday, November 23, 2011

NEWBURY, England, November 24, 2011 -

- Shop Direct to speak at the summit to detail the business benefits of using Celebrus’ online data capture technology to feed into its Customer Data Hub solution -

Celebrus Technologies www.celebrus.com, the online customer intelligence provider, today announces its attendance at the eMetrics London Marketing Optimization Summit in November. At the summit, Celebrus will be offering visitors demonstrations of the business value that can be derived from its unique individual-level online customer data.

Shop Direct will be presenting on its own personal experiences of using Celebrus data to create a cross-channel Customer Data Hub solution that allowed them to obtain a single customer view. The event will be held at the Business Design Centre, Islington, London from 30th November until 1st December.

This year’s eMetrics London Marketing Optimization Summit will focus on the aftermath of the recession, and how the economic downfall has led to the integration of marketing messages across all channels becoming a crucial factor. Presentations will be given on the importance that understanding online customer intelligence derived from social media, online media and mobile marketing can have on any business aiming to add value to its marketing activities.

James Perkins, New Data & Technology Project Manager at award winning multi-channel retailer, Shop Direct Group, will be speaking at the summit. For Shop Direct, the UK’s largest mail order company and fourth largest retailer, the creation of a complete cross-channel solution has led to a transformation of customer understanding by the integration of online data from Celebrus with offline information from its existing data warehouse. The company can now dynamically personalize emails based on behaviour, with the result being more efficient and cost-effective communication and a return many times higher than before.

Katharine Hulls, VP of Marketing for Celebrus Technologies, comments, “Working in tandem with Shop Direct at eMetrics London, we have a great opportunity to educate the industry about the power of truly individual online customer intelligence. The eMetrics London Summit provides us with an ideal platform to showcase the business value our clients are getting directly from our technology, and with Shop Direct presenting on its personal experiences of using our online data to create a Customer Data Hub, our own efforts and messages will be somewhat reinforced.”

About Celebrus Technologies

Celebrus Technologies delivers complete, real-time data, on online individual visitors’ behavior, environment and experience, and processes that in real-time to power Customer Data Hubs, and drive cross-channel behavioral targeting, real-time personalization & interaction management. With its tag-free content push, it can also provide a personalisation overlay for existing web sites and apps too.

Celebrus Technologies captures and analyzes online customer intelligence at the user interface from any mobile or laptop browser, including Flash/Flex components, video players and many apps.

Celebrus Technologies’ systems have come to define a new approach to the integration of online applications into an enterprise’s Information Architecture. The system’s User Interface Capture functionality provides online customer intelligence - a definitive, flexible and reusable source of customer, behavioral, process and performance data from any internet, intranet or extranet application.

Celebrus Technologies delivers its online customer intelligence solutions directly and via a range of OEM, reseller and system integration partners around the world. Direct customers include AXA, Belron (Autoglass), directgov, Rank Interactive, P&O Ferries and ghd. Celebrus Technologies’ partners include the SAS Institute, IS Solutions PLC, Teradata Corporation, OnMarc, Oracle, Microstrategy, Sybase and BIMA Consulting.

What is a Customer Data Hub?

Customer Data Hubs are a new way of thinking about managing your online and offline customer interactions. It is a place to accumulate records of customers’ and visitors’ behavior and experience of an enterprise.

These Hubs typically contain a “customer profile” for each visitor, this profile will hold static information about visitors - things like their name, address, account number etc. and the Hub will also contain “behavior records”, that record individuals undertaking specific actions or activities (like purchasing or searching for products, or registering for the site).

In this way the behavioral record becomes a place to hold all the key business and behavioral data for a customer. Some companies just use these hubs to gain online customer intelligence, but they can be used to compile a complete cross-channel view of the customer. Other businesses also augment a customer record with data from BI or other systems - adding information like suggested credit limits, or “next best offer” or “product recommendations”.

Adding this type of data is important as the second reason for implementing a Hub is that they can be used to drive personalized messages to the visitor or to drive trigger-based marketing campaigns.

Customer Data Hubs can drive dynamic programs like Basket Re-marketing, Customer Retention, Behavioral Targeting and even provide triggers for key business processes like Churn Management or Anti-Fraud programs.

For further information, please contact:

Katharine Hulls, Celebrus Technologies, Tel: +44(0)1635-230-630, Fax: +44(0)1635-230-435

Will Gardiner, itpr, Tel: +44(0)1932-578-800, Fax: +44(0)1932-578-801


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