Celebrus Technologies and Shop Direct to Attend Marketing Optimization Summit - Emetrics New York

By Celebrus Technologies, PRNE
Wednesday, October 12, 2011

NEWBURY, England, October 13, 2011 -

- Shop Direct to present the benefits of using the data provided by Celebrus’ to feed into its Customer Data Hub solution -

Celebrus Technologies www.celebrus.com, the online customer intelligence provider, will be showcasing the business value of its online individual customer data capture technology at eMetrics New York, the Marketing Optimization Summit. The event will be held at the Hilton Hotel, New York from 17th until 21st October.

Now in its tenth year, the eMetrics Marketing Optimization Summit will centre upon how the immediate future after the economic downturn demands an integration of marketing messages across all channels. The Summit will host a variety of world class speakers and workshops and this year specializes in ‘Turning Data into Insight’, demonstrating the necessity for seeking online customer intelligence derived from social media, online media, mobile marketing and marketing analytics and how this data can be valuable to businesses. Visitors will be given the opportunity to network with industry colleagues and seek out new business opportunities within the data community.

Ruth Gordon, Head of Targeting at award winning multi-channel retailer, Shop Direct Group, will be speaking at the summit. For Shop Direct, one of the UK’s leading online retailers, the creation of a complete Customer Data Hub, combining real-time online customer information from Celebrus with offline information within the existing data warehouse, has demonstrated the power of harnessing browsing and experiential data to transform customer understanding. Gordon will also show how one-to-one customer communication, based on individual online and offline activity, is now transforming the performance of email marketing, direct marketing and telemarketing campaigns throughout the business.

Katharine Hulls, VP of Marketing for Celebrus Technologies, comments, “The eMetrics Summit in New York will provide us with a great platform to showcase the business value our clients are getting from the data provided by our online customer intelligence technology. With Shop Direct being able to explain the benefits that the creation of a Customer Data Hub incorporating our individual online customer behaviour, experience and transaction data has directly brought to them, we have a great opportunity to educate the industry about the power of truly individual online customer intelligence. eMetrics New York will also enable us to update and widen our knowledge of the industry, allowing us to identify and react to new trends, developments and ideas that are being discussed, meaning that we are able to deliver technology that is guaranteed to meet these new challenges.”

About Celebrus Technologies

Celebrus Technologies delivers complete, real-time data, on online individual visitors’ behavior, environment and experience, and processes that in real-time to power Customer Data Hubs, and drive cross-channel behavioral targeting, real-time personalization & interaction management. With its tag-free content push, it can also provide a personalization overlay for existing web sites and apps too.

Celebrus Technologies captures and analyzes online customer intelligence interaction at the user interface from any mobile or laptop browser, including Flash/Flex components, video players and many apps.

Celebrus Technologies’ systems have come to define a new approach to the integration of online applications into an enterprise’s Information Architecture. The system’s User Interface Capture functionality provides a definitive, flexible and reusable source of customer, behavioral, process and performance data from any internet, intranet or extranet application.

Celebrus Technologies delivers its online customer intelligence solutions directly and via a range of OEM, reseller and system integration partners around the world. Direct customers include AXA, Belron (Autoglass), directgov, Rank Interactive, P&O Ferries and ghd. Celebrus Technologies’ partners include the SAS Institute, IS Solutions PLC, Teradata Corporation, OnMarc, Oracle, MicroStrategy, Sybase and BIMA Consulting.

What is a Customer Data Hub?

Customer Data Hubs are a new way of thinking about managing your online and offline customer interactions. It is a place to accumulate records of customers’ and visitors’ behavior and experience of an enterprise.

These records typically contain a “customer profile” for each visitor, this profile will hold static information about visitors - things like their name, address, account number etc. and the Hub will also contain “behavior records”, that record individuals undertaking specific actions or activities (like purchasing or searching for products, or registering for the site).

In this way the behavioral record becomes a place to hold all the key business and behavioral data for a customer. Some companies just use these hubs to gain online customer intelligence, but they can be used to compile a complete cross-channel view of the customer. Other businesses also augment a customer record with data from BI or other systems - adding information like suggested credit limits, or “next best offer” or “product recommendations”.

Adding this type of data is important as the second reason for implementing a behavioral record is that they can be used to drive personalized messages to the visitor or to drive trigger-based marketing campaigns.

Customer Data Hubs can drive dynamic programs like Basket Re-marketing, Customer Retention, Behavioral Targeting and even provide triggers for key business processes like Churn Management or Anti-Fraud programs.

For further information, please contact:

Katharine Hulls
Celebrus Technologies
Tel: +44(0)1635-230-630
Fax: +44(0)1635-230-435

Will Gardiner
Tel: + 44(0)1932-578-800
Fax: + 44(0)1932-578-801


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