Cellufun Launches First Global Virtual Goods Currency For Mobile

NEW YORK -

- Consumers Worldwide Can Now Buy Virtual Goods Using Their Mobile Phones

Cellufun (m.cellufun.com), the world’s largest mobile social gaming community, announced today that its FunCoin currency, used for virtual goods transactions, is now available in over 25 countries to hundreds of millions of consumers using their mobile phones. Consumers can now buy FunCoins to purchase Cellufun virtual goods with one easy click, and charge the purchase to their mobile phone bill.

Consumer thirst for virtual goods, primarily on the Internet, created a new US$5.5 billion global market over the last three years. In the United States, virtual goods transactions are predicted to top US$1 billion by the end of 2009. Making payments easy, secure, and widely available for consumers has been one of the key inhibitors to virtual goods growth on mobile. Users of Cellufun’s mobile community use FunCoins to purchase virtual goods such as clothes, jewelry, furniture, pets, and flirts.

“Any consumer from any country in the world will be able to easily buy virtual goods using their mobile phone when we complete our rollout,” said Neil Edwards, CEO of Cellufun. “We’ve recently launched mobile payments in over two dozen countries, eliminating almost overnight the key obstacles that have prevented virtual goods from exploding on mobile to date. We sold 2.5 million virtual goods within three months of launching them in the US, so we have no doubt that there is global consumer demand as well.”

Cellufun integrates directly with mobile operators and payment providers to make FunCoins available globally. Coverage includes North America, most of the European Union, India, Bangladesh, Indonesia, South Africa, Thailand, and Turkey. Cellufun will soon allow payments in South America, China, and dozens of other countries, making FunCoins one of the most widely available virtual currencies in the world.

About Cellufun

Cellufun is the world’s largest mobile social and gaming community where people meet, shop, and play social games. It is available on any phone with a data plan with no download required and can be accessed in 10 different languages. Cellufun partners with mobile operators and media companies such as Verizon Wireless, T-Mobile, MetroPCS, Virgin Mobile, AOL, and USA Today to deliver branded entertainment and custom-designed mobile marketing solutions. Cellufun garners over 200 million page views per month.

Contact: Keith Katz 48 Wall Street, 29th Floor New York, NY 10005 Telephone: +1-212-385-2255 www.cellufun.com Rubenstein Public Relations Contact: Talia Mann, Joel Mazmanian Telephone: +1-212-843-9341, +1-212-843-8295 Email: pr@cellufun.com

Source: Cellufun

Keith Katz, +1-212-385-2255; or Talia Mann, +1-212-843-9341, or Joel Mazmanian, +1-212-843-8295, both of Rubenstein Public Relations, pr at cellufun.com