Ceravision Launches New Standard in Lighting - High Efficiency Plasma (HEP)

By Ceravision Ltd, PRNE
Sunday, November 22, 2009

BLETCHLEY PARK, England, November 23 - Ceravision Ltd, the world leader in energy efficient plasma
lighting, has today launched a new technology called 'High Efficiency Plasma
Lighting', which uses less than half the power of existing lighting
technologies.

High Efficiency Plasma technology has two attributes: firstly,
it must be capable of delivering at least 90 lumens per systems watt and
secondly, it must be able to greatly reduce the number of fittings in an
installation by the efficient transmission of light.

Tim Reynolds, Ceravision's CEO, says: "After a number of years
of development and testing, we are proud to launch our new High Efficiency
Plasma technology. This unique approach to plasma lighting is able to give
substantial, genuine energy savings at a competitive price. I am also pleased
that the unique design of our lamp is proving to be the fixture maker's
dream. Our configuration ensures that much more of the light is collected and
distributed to where it is required than has ever been possible before."

"Our initial installations are already demonstrating that we
can provide so much usable light that users can substantially reduce the
number of fittings they require. When you add the like-for-like power savings
to this, we are able to reduce actual energy consumption by over 50%. No
other lighting product on the market is even close to delivering these levels
of efficiency."

The benefits of Ceravision's High Efficiency Plasma technology
do not end here. All systems can be dimmed to 20%, giving extra flexibility
and additional power savings, re-strike times of less than one minute are
standard and, furthermore, the intelligent lighting control system embedded
in every High Efficiency Plasma system allows the control of each fixture
from anywhere in the world.

Testing of Ceravision's first product in its ALVARATM range of
High Efficiency Plasma Technology is now underway prior to launching it to
the industrial lighting market.

About Ceravision:

Ceravision Ltd is the inventor and leading innovator in the
field of High Efficiency Plasma lighting. Ceravision's revolutionary lamp
system has been developed for use in a broad range of applications, using
either solid state or magnetron based power sources. The Ceravision system
can be scaled from 100 watts to 5 kilowatts and outperforms incumbent
technology in a number of fields including warehouse, street and stadium
lighting.

The Ceravision lamp is not just a single technology
breakthrough, but a combination of technical innovations involving high
efficiency power systems, unique burner configurations and unique dose
combinations, backed by a wide-ranging intellectual property portfolio.
Ceravision's systems have been designed to be cost competitive in volume
markets and are not limited to niche applications. See
www.ceravision.com

For further information, please contact Susan Lee, Head of Business Development, Ceravision, T: +44(0)1908-276-691, E:sue.lee at ceravision.com or see www.ceravision.com; For media enquiries, please contact Jane Allardice, Jane Allardice Communications Ltd, T: +44(0)1273-467-634, E: jallardice at jac-pr.com

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