Charles Garland, Simon Jones and George Levendis Named In Syco Entertainment Appointments

LONDON and NEW YORK and LOS ANGELES, March 4, 2011 - Syco Entertainment, the joint venture formed between Simon Cowell and
Sony Music Entertainment, today announced a series of key senior appointments
as the company continues its expansion into US and International markets.

Charles Garland has been named COO Syco Entertainment. In this role
Garland will oversee the day to day running of the company with particular
emphasis on expanding and growing the business.

Simon Jones has been named COO Syco Television, USA, he will now oversee
all of Syco's TV operations in the US. Both Charles and Simon will report
directly to the Syco Board and Simon Cowell.

George Levendis has taken the position of Syco Television's Head Of
International. He will be responsible for the international development of
Syco Television assets which include the global TV franchises The X Factor
and Got Talent and will work closely with Syco's partners Fremantle,
international broadcasters, and Sony Music offices around the world. George
will report to Charles Garland.

Simon Cowell says: "I'm delighted to welcome Charles to Syco and know he
will bring his talent and enthusiasm to the future of Syco. Simon and
George's International roles will help to strengthen Syco TV's shows around
the world."

Ged Doherty, Chairman & CEO Sony Music UK & Ireland, says: "We are
delighted that Charles is joining Syco at this incredibly exciting time.
Additionally, the appointments of Simon and George will strengthen the Syco
global team as the business continues to grow rapidly."

Charles Garland says: "I am excited by the many opportunities that lie
ahead for Syco to build a truly outstanding global entertainment company.
What the company has achieved so far is remarkable. I am looking forward to
working with a great team and I relish the challenge of delivering even
greater success."

Simon Jones says: "Syco has two incredible brands in the X Factor and
America's Got Talent and it is a real privilege to be given the opportunity
to manage and grow Syco's interests in the biggest and most fast moving TV
market in the world."

George Levendis says: "I feel very fortunate to be taking on such an
exciting role that allows me to combine my love for television and music on a
global level with these incredible formats. I am thrilled to be working with
Simon Cowell and the extraordinary creative Syco team."

Charles Garland joins Syco from Crystal Entertainment, the company he
founded in 2007 and served as Chief Executive. Garland will continue to run
Crystal Entertainment under the wing of Syco Entertainment, bringing its
experience in forging global brand partnerships for the likes of Vodafone,
Skype and MSN around Syco's talent and formats.

Garland previously served at 19 Entertainment for 8 years, helping to
build up its key brands globally . Before that he worked at Bartle Bogle
Hegarty(BBH) as Group Development Director, working with brands including
Audi, Natwest and BT, and where he was responsible for building the agency's
international operations, which involved launching offices in Asia and the
US.

Simon Jones has most recently served as SVP Operations & International
for Syco Entertainment, helping to develop and grow the international
interests of the company, both around its television formats and artists. He
was formerly Managing Director of Fremantle Music TV and senior VP of talent
for worldwide entertainment. He held the post of Commercial Director of
Thames Television from 2000 - 2002.

George Levendis most recently served as Managing Director of Antenna TV,
the number two station in the Greek market and the largest Greek satellite
station worldwide. George also appeared as a judge in three consecutive
seasons on Greece's The X Factor. Prior to joining Antenna TV in 2008 George
has 20 years of music industry experience working in varied senior positions
around the world culminating as Senior Vice President of Sony BMG Global
Marketing in New York, overseeing worldwide campaigns for artists including
Beyonce, Justin Timberlake, Pink, Shakira, Foo Fighters, Kings of Leon, Leona
Lewis, Il Divo and Westlife.

About Syco/Simon Cowell

Syco, with offices in London and Los Angeles, is a global music,
television and film production joint venture between Simon Cowell and Sony
Music Entertainment. Syco Television owns and produces the BAFTA
Award-winning "The X Factor," which has topped the charts around the world.
Syco Television is also the owner of the "Got Talent" television format.
Versions of both "The X Factor" and "Got Talent" are co-produced by Syco,
and are shown in more than 70 countries and have won multiple awards
including national television awards and BAFTAs. THE X FACTOR launches in
America on FOX in Fall 2011 with Cowell as a judge.

Syco is also the record label home for such diverse international
recording stars as Leona Lewis and Il Divo. Cowell has worked with artists
selling more than 200 million albums and delivering more than 180 No. 1
records. Britain's Got Talent in 2009 launched the global singing career of
Susan Boyle. Her debut Syco album sold over 8 million units in six weeks,
making it the world's biggest-selling album of 2009 and the fastest-selling
album in history and a total of 20 million records to date.

In 2009, Cowell was named No. 1 in Hollywood Reporter's Top 50 Most
Powerful in Reality TV and Entertainment Weekly's Top Entertainer of the
Year. In 2010 Simon Cowell was awarded Variety International's Humanitarian
Award for his extensive charitable work, The Rose d'Or Golden Jubilee Award
and BAFTA's Special Award in recognition of his outstanding contribution to
the entertainment industry and development of new talent. He also appeared on
Time Magazine's list of Most Influential People in the World and was awarded
the International Emmy Founders Award

About Sony Music Entertainment

Sony Music Entertainment is a global recorded music company with a roster
that includes a broad array of both local artists and international
superstars. The company boasts a vast catalogue that comprises some of the
most important recordings in history. It is home to premier record labels
representing music from every genre. Sony Music Entertainment is a wholly
owned subsidiary of Sony Corporation of America.

Media contact: Simon Cowell/ Syco Entertainment, Ann-Marie Thomson, Global Head Of Media, Syco Entertainment, Ann-marie.Thomson at sonymusic.com Office: + 4402073618127, Cell: +447849894877, Sony Music UK, Paul Bursche, Tel: +44-2073618033, paul.bursche at sonymusic.com