Ellis Watson Named CEO of Syco Entertainment

LONDON and NEW YORK, March 26, 2010 - Syco Entertainment, a joint venture recently formed between Simon Cowell
and Sony Music Entertainment, today announced the appointment of Ellis Watson
as CEO of Syco Entertainment Ltd.

In this new role reporting directly to Simon Cowell, Watson will take on
the global development of Syco Entertainment, its properties and commercial
strategies.

Based in London, Watson will also oversee the expansion of Syco in the US
and the preparation for the launch of The X Factor on Fox in 2011.

Watson's first media role as Marketing Director of the Sun and News Of
The World saw him develop initiatives, including Books For Schools, and brand
extensions including the ISP CurrentBun.com. In 1999 Watson became the head
of News International's digital businesses.

Between 2000 and 2003 Watson was employed as Managing Director of Celador
International, leading the commercial sales and exploitation of the Who Wants
To Be A Millionaire? format. During this time the format was licensed in more
than 100 countries and developed 130 ancillary consumer product lines.

In 2004 Watson was appointed Managing Director Trinity Mirror overseeing
the editorial and commercial operations of its national newspaper titles.

Watson's appointment at Syco follows 4 years serving at board level for
John Menzies and FirstGroup plc.

Watson is due to commence in his new role from Monday 26th April, 2010.

Simon Cowell said: "I'm delighted that Ellis will be joining Syco, his
broad experience in TV and media will be a huge asset."

Rolf Schmidt-Holtz, CEO Sony Music Entertainment, said: "I am pleased to
welcome Ellis to the Syco team. He is a seasoned television executive who has
the leadership skills and expertise to build the venture as it expands across
platforms and markets around the world."

Ellis Watson said: "I've got the most exciting job in entertainment
anywhere in the world - it's not a vocation, it's a calling."

Media contact: Simon Cowell/ Syco Entertainment, Ann-Marie Thomson, Head Of Media, Syco Entertainment, Ann-marie.Thomson at sonymusic.com, Office: +44-2073618127, Cell: +447849894877; Sony Music UK, Paul Bursche, Tel: +44-2073618033, paul.bursche at sonymusic.com