China Pharma Events Attract Over 27,000 Visitors

Leading events organiser UBM
Live , a division of UBM Plc (LSE: UBM), announced that its
pharmaceutical ingredients event, CPhI China 2011 and co-located
events ICSE China for contract and outsourced services, P-MEC China
for pharmaceutical machinery and equipment and BioPh China to cater
to the biopharmaceuticals market, held from June 21st to 23rd at
the SNIEC in Shanghai, experienced a 36% increase in attendance
from the 2010 events. Over three days, ten exhibition halls and
4,500 square meters of temporary exhibition space were prepared to
host a record of 27,198 attendees, including 5,479 international
visitors. Exhibitor numbers also rose year over year. Together, the
CPhI China, ICSE China and BioPh China events hosted 1,518
exhibitors, while P-MEC China and the newly introduced LABWorld
pavilion for lab instrumentation and analysis hosted 386
exhibitors.

“The growth of CPhI China and the co-located events reflects the
transitions in the global marketplace. China has experienced
exceptional growth and is expected to overtake Japan and become the
world’s second drug market by 2015 with an estimated value of
$100B(1). The events offer a high quality platform for both
exhibitors and visitors to have direct access to a comprehensive
audience in the local Chinese and global pharmaceutical markets,”
Annemieke Timmers, Brand Director for CPhI Events said. “During the
planning of these events, we remained focused on the market and our
customer feedback. We are pleased that the line-up was so well
received and look forward to returning to China in 2012.”

New event features were offered and established events
experienced growth in 2011. The newly launched ICSE China pavilion
covered 1,000 square meters of space where 70 exhibitors dedicated
to pharma outsourcing and contract services suppliers were located.
P-MEC China returned for its third year with an expansion in size
to 14,067 square meters and the introduction of the LABWorld China
pavilion to offer resources for laboratory, analytical and
biotechnological equipment.  

“We are delighted with the continued growth of the brands in
China, particularly the increasingly international mix of
visitors,” commented Haf Cennydd, Brand Director for ICSE, P-MEC,
LABWorld and BioPh. “We continuously look to evolve the brands so
that our visitors and exhibitors have ample opportunities to
maximize their return on investment in attending. Features such as
the newly introduced conference series are constantly being
developed as a complimentary resource to our guests.”

The inaugural China conference series, titled “Pharma R&D
and Collaboration Strategies”, addressed global pharmaceutical
issues, with an emphasis on China’s pharma market, across key areas
such as New Drug Discovery, Biopharm, Biosimilars, CRO/CMO, API
Sourcing, Generics and Export Strategies and more. Thirty eminent
speakers from international pharmaceutical companies and research
institutes, such as the FDA, Novartis, USP-China, Roche R&D
Center, GSK China/HK, AstraZeneca Innovation Centre China,
Sanofi-Aventis, Reva Pharma, Dr. Reddy’s and  Shanghai Pharma,
shared their knowledge and research strategies.

For more information about CPhI China (26-28 June, 2012, SNIEC,
Shanghai, China), please visit: href="www.cphi-china.com/">www.cphi-china.com.

The UBM Live annual schedule of pharma events also includes,
Japan (13-15, July, Intex Osaka Exhibition Centre, Japan), South
America (25-26, August, Transamerica Expo Centre, Sao Paulo, Brazil
2011), Worldwide (25-27, October, Messe Frankfurt, Germany 2011),
and India (30 November - 2 December, 2011, Bombay Exhibition
Centre, Mumbai, India).

(1) ARC China December 4, 2010 Newsletter

Notes for Editors:

UBM Live is a division of UBM Plc (LSE: UBM) a leading provider
of business information services to the maritime, travel, fashion,
technology, healthcare, media, and property industries. UBM offers
services in trade shows, online, news distribution, and publishing
to customers across the globe. Its brands are represented in more
than 30 countries and are organized into specialist teams that
serve their business communities helping them excel in their market
by working effectively and efficiently. For more information, go to
www.ubmlive.com.

Media Enquiries: Impress Labs, Global (excl. North America): Richard Kerns, richard at impresslabs.com, +44-161-728-5880, North America: Beth Willers, beth at impresslabs.com, +1-503-928-7828; Company Enquiries: UBM Live, Rob Sahi (CPhI), +31-20-40-99-593, Ian O’Malley (ICSE, P-MEC, InnoPack, BioPh, LABWorld), +31-20-40-99-526