CPhI Worldwide, ICSE, P-MEC and InnoPack Announce 2012 Events Location

By Ubm Live, PRNE
Wednesday, May 25, 2011

AMSTERDAM, May 26, 2011 -

- UBM Live's flagship pharmaceutical events will return to Madrid with
expectations for a record breaking year

Leading events organiser UBM Live (www.ubmlive.com), a division of
UBM Plc (LSE: UBM), announced today that its flagship pharma event CPhI
Worldwide and collocated events will be hosted in Madrid, Spain in 2012. CPhI
Worldwide will take place alongside ICSE for contract and outsourced services
and logistics, P-MEC for pharmaceutical technology and machinery and the
newest event to join the line-up, InnoPack for pharmaceutical packaging
needs. The events will run from 9-11 October 2012 at the Feria de Madrid,
and the announcement follows previous successful staging of the events
in Madrid in 2005 and 2009.

"CPhI Worldwide experienced record-breaking attendance in Madrid in 2009
with over 25,000 attendees, despite the fact that the market was in financial
downturn. The combined brands have gained the reputation as the world's most
comprehensive pharmaceutical industry events," Annemieke Timmers, Global
Brand Director CPhI noted. "Since the last staging of the events in Madrid,
CPhI Worldwide and collocated brands have grown beyond 27,000 attendees and
we wanted to ensure that our venue choice for 2012 would facilitate continued

Following the 2009 events in Madrid, visitor and exhibitor surveys
provided universally positive feedback indicating that the city was among the
popular destinations for the events, offering access to the Southern European
markets. In 2012, this positive feedback will serve as a backdrop to what is
expected to be the largest edition of the events, where attendees can
successfully launch new products, build their brands and make new connections
while also getting a chance to see what the competition is doing and what new
trends are happening in the industry all in one place.

Full details of the 2012 events, including the twenty fourth edition of
CPhI Worldwide, will be announced later this year. However, some highlights
will include the popular networking sessions in a new, midday lunch briefings
format, in addition to the CPhI Innovation Awards and the Speakers' Corner
which will provide an extra meeting place between exhibitors and visitors.
For the fourth year, the events will feature a pre-show conference programme,
in a multi-track format, offering 30-minute seminar modules on topical pharma
themes. In 2010 the conference series saw a 45% increase in attendance over
2009 numbers.

Haf Cennydd, Global Brand Director ICSE, P-MEC and InnoPack added,
"Madrid has proven to be one of the most well-received venues in the history
of the events. 81% of 2009 Madrid attendees valued their experience as 8 out
of 10 or higher and this, coupled with the pharmaceutical industry's steady
return to 'business as usual', encouraged our selection of Madrid as the 2012
destination. The location not only provides attendees with exceptional access
to the global pharmaceutical market, but also gives allows attendees the
opportunity to do business in an environment rich in cultural history, while
enjoying the city's warm climate."

To learn more about CPhI Worldwide, ICSE, P-MEC and InnoPack and to
register for attendance for free, please visit: www.cphi.com,
www.icse.com, www.p-mec.com and

Notes for Editors:

UBM Live is a division of UBM Plc (LSE: UBM) a leading provider of
business information services to the maritime, travel, fashion, technology,
healthcare, media, and property industries. UBM offers services in trade
shows, online, news distribution, and publishing to customers across the
globe. Its brands are represented in more than 30 countries and are organized
into specialist teams that serve their business communities helping them
excel in their market by working effectively and efficiently. For more
information, go to www.ubmlive.com.

Media Enquiries, Impress Labs, Global (excl. North America): Richard Kerns, richard at impresslabs.com, +44-161-728-5880, or North America: Beth Willers, beth at impresslabs.com, +1-503-928-7828; or Company Enquiries, UBM Live, Rob Sahi (CPhI), +31-20-40-99-5561, or Ian O'Malley (ICSE, P-MEC, BioPh, LABWorld), +31-20-40-99-5526

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