Cisco Extends Partnership With SDL to Improve its Global Information Management Processes

MAIDENHEAD, England, July 6, 2011 -

Cisco Significantly Reduces
Time-to-Market and Localization
Costs and Improves Quality for New
Products, Technical Documents and Web Content

SDL
(LSE:SDL), the leading provider of Global Information Management
solutions, today announced that Cisco Systems G.K. has chosen SDL
to improve its Global Information Management processes across its
portfolio of software products, technical documents and web
content.  The new solution has allowed Cisco to reduce
time-to-market for new products and decrease localization costs by
30%.

As the world’s leading provider of
networking products and services, Cisco deploys its solutions
around the globe with approximately 15% of its revenue coming from
the Asia Pacific region. The new Global Information Management
process supports the delivery of Cisco products and services to the
Japanese market as well as providing customers and sales partners
with over 100,000 pages of related documentation in Japanese.

SDL and Cisco have a long standing
global relationship that sees Cisco utilize SDL’s technologies and
services to
underpin its worldwide Global Information Management strategy.
Cisco Systems G.K are now taking advantage of this central
infrastructure by utilizing Cisco’s href="www.sdl.com/en/language-technology/products/translation-management/sdl-tms/">
SDL Translation Management System™ to apply translation memory
and terminology management for increased global brand consistency.
 Stringent ISO quality assurance measures have also been
introduced to improve overall translation quality and SDL is
conducting full functional and user testing for local language
products before launch.    

SDL Japan worked with Cisco’s
translation optimization team, also located in Japan, to perform a
comprehensive review of its Global Information Management
processes.  In partnership with SDL, this group identified
areas for improvement and undertook a transformation of the
localization workflow. Centralizing translation management and
streamlining the translation workflow has reduced turn-around times
and translation costs of web content and new software products on
average by 30%.

“The technical documents that accompany
software products need to be translated, localized and tested from
the earliest possible stage of development, not after development.
This will enable us to shorten the time from product development to
time-to-market, but also improves quality as a result. Localizing
content in the early stages of development will also reveal any
bugs that need to be dealt with before it is launched to market. We
feel confident entrusting our Global Information Management
requirements to SDL, and as a result we are able to focus on our
core competency,” says Ichiro Onishi, Senior Manager of WW PARTNER
ORGANIZATION, BMO Ops, ETSG-Japan, Cisco Systems G.K.

“For a global company to expand and
accelerate its business operations worldwide, it is essential to
localize its products and product-related documentation into local
languages. High-quality localization establishes the brand,
improves customer satisfaction and ultimately leads to business
growth. SDL is delighted to have supported the transformation of
Cisco’s Global Information Management processes and to have
contributed to true internationalization and globalization,” says
Dominic Kinnon, Joint CEO, SDL Language Services Division.

Full press release: href="www.sdl.com/en/about-us/press-room/news/2011/cisco-extends-partnership-with-sdl.asp">
www.sdl.com/en/about-us/press-room/news/2011/cisco-extends-partnership-with-sdl.asp

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About SDL

SDL is the leader in Global Information Management. Global
Information Management enables companies to engage with their
customers throughout the customer journey -from brand awareness, to
sales and after-sales support- and across languages, cultures and
channels.

SDL’s best-of-breed Web Content Management, eCommerce, Structured
Content and Language Technologies, combined with its Language
Services drive down the cost of content creation, management,
translation and publishing. SDL solutions increase conversion
ratios and customer satisfaction through targeted information
across all customer touch points.

Global industry leaders who rely on SDL include ABN-Amro, Bosch,
Canon, CNH, FICO, GlaxoSmithKline, Hewlett-Packard, KLM, Microsoft,
NetApp, Philips, SAP and Sony. SDL has over 1500 enterprise
customers, has deployed over 170,000 software licenses and provides
access to on-demand portals for 10 million customers per month. It
has a global infrastructure of more than 60 offices in 35
countries. For more information, visit href="www.sdl.com">www.sdl.com.

Contact Information

SDL Europe and Corporate Headquarters - Amy Hall
+44(0)1628-410120
amyhall@sdl.com

SDL ASIA Pacific - Richard Delanty
+81-90-6695-5313
rdelanty@sdl.com

SDL Americas - Kara Creer
+1-303-402-2448
kcreer@sdl.com

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