SnapLogic Builds Automated Data Quality Into Cloud Integration

By Snaplogic, PRNE
Tuesday, July 5, 2011

SAN MATEO, California, July 6, 2011 -


Enables seamless
data cleansing, enrichment and governance to integration
pipelines

SnapLogic, the cloud
connection company, announced today that it has expanded the data
quality capabilities of its cloud integration platform with its href="www.snaplogic.com/what-we-offer/solutions/data-quality.php">
Summer 2011 Release. SnapLogic now enables seamless data
cleansing, data enrichment, and controls for data governance as
part of its integration technology.

Historically, businesses have had to cleanse or enrich data via
manual batch processing, or by pushing and pulling data out of
heavy, on-premise tools. According to the Ventana Research Business
Analytics Benchmark, when dealing with analytics, two thirds of
organizations spend most of their time in data preparation rather
than analysis.

With the increasing number of cloud-based applications and data
sources, businesses can no longer afford to spend extra resources
on data quality each time they add a new data source to their
ecosystem. SnapLogic enables companies of all sizes to seamlessly
incorporate data quality controls directly into their integration
pipelines as the data moves between multiple, disparate on-premise
and cloud-based systems.

News Highlights for SnapLogic’s Summer
2011 Release

  • SnapLogic enables seamless data cleansing, data enrichment, and
    controls for data governance as part of an organization’s data
    integration architecture. All capabilities apply to a wide range of
    data types and domains and can be configured without coding,
    including:

    • Matching and de-duplication - apply business rules when
      extracting data from a database, or identify and link duplicate
      records across multiple data sources
    • Rules-based configuration environment - create
      cascading, expression-based data operations for performing advanced
      data filtering and then output filtered data to any number of
      destinations
    • Data parsing and concatenation - extract data into
      individual components or merge individual data components into a
      single string
    • Data standardization and cleansing - ensure data is
      standardized and data located in the wrong field is moved to the
      correct field. Standards such as proper syntax (formatting) and
      semantics (values) can be applied to improve data matching and
      ensure compliance with company standards
    • Data enrichment services - correct and enrich global
      address data with census and geographic information to reflect
      local postal standards, change of address, demographics, longitude
      and latitude, and more
    • Data governance controls - automatically separate and
      remove exceptions for human intervention and send notifications and
      alerts
  • Additionally, SnapLogic is furthering its capabilities around
    href="www.snaplogic.com/what-we-offer/solutions/big-data.php">
    big data and its high-performance run-time engine. The new
    release includes a leading NoSQL database, CouchDB, inside the
    SnapLogic Integration Platform, as well as the ability to leverage
    a new JSON Snap to help companies integrate large amounts of
    unstructured data. It also introduces in-memory optimization of
    data transformations, allowing increased performance and
    scalability without requiring upgraded hardware.

Supporting Quotes

“One of the key challenges that our company faces in on-boarding
new clients is integrating data from legacy systems. SnapLogic lets
us truly automate this process by cleansing and enriching that data
before we move it into our Cloud.” — Jai Chawla, Co-Founder &
Head of Projects, Paperwork Pro

“Our benchmark research on data governance shows that
inconsistent data and poor data quality have the highest impact on
organizations. We see these issues ripple through to business
analytic processes where organizations are forced to spend more
time on data preparation than analysis as found in our business
analytics benchmark. By extending their data integration platform
with data quality capabilities, SnapLogic is helping organizations
overcome these issues so they can maximize the value of their
business data.” — David Menninger, Vice President and Research
Director, Ventana Research

“Companies of all sizes realize the business benefit they gain
by connecting CRM, business intelligence, social media and a whole
host of other enterprise applications and data sources. But those
connections go to waste if the data is bad. The huge influx of SaaS
applications and cloud-based data sources has amplified data
quality challenges for both large and midmarket companies. In order
to realize the real business value of integration, data quality
needs to happen at the earliest point of entry into the IT
ecosystem and be an inherent part of the process to prevent bad
data from polluting downstream applications.” — Gaurav Dhillon,
Chairman & CEO, SnapLogic  

Online Resources

  • Read the SnapLogic
    Blog for more on today’s announcement.
  • Visit SnapLogic for more detail on href="www.snaplogic.com/what-we-offer/solutions/data-quality.php">
    data quality and cloud integration.
  • Attend an upcoming href="www.snaplogic.com/snaplogic-summer-2011-release">webinar
    on integration and data quality
  • Download a href="www.snaplogic.com/live-snaplogic-demo/">free trial
    of SnapLogic.

About SnapLogic

At SnapLogic, we are
transforming how companies connect business applications, both
on-premise and in the cloud. With SnapLogic, companies can connect
any combination of applications and data sources while achieving a
radical improvement in cost and performance over traditional
integration solutions.

SnapLogic Snaps — application-specific connectors — can be
instantly downloaded from the href="store.snaplogic.com/">SnapStore, the world’s first
online integration store. The SnapStore model allows developers,
system integrators, and independent software vendors to build and
sell purpose-built Snaps for both widely used and emerging
applications.

SnapLogic is funded by leading venture investors, including
Andreessen Horowitz. SnapLogic customers are leaders who are
breaking with the costly and inflexible integration approaches of
the past, ranging from multi-billion dollar corporations to
innovative new growth companies. Follow us on Twitter: href="www.twitter.com/snaplogic">@SnapLogic. Visit our
blog.

Media Contact
Katherine Nellums
415.321.2347
href="mailto:Katherine.nellums@lewispulse.com">Katherine.nellums@lewispulse.com

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