.CO Registry Announces Upcoming Private Auction for Coveted 'i.CO' Domain at Web 2.0 Summit

By .co Internet S.a.s., PRNE
Monday, November 15, 2010

As the Social Web Becomes Increasingly Important, Demand for Short URLs on the Rise

SAN FRANCISCO and MIAMI, November 16, 2010 - .CO Internet S.A.S. (www.COInternet.co), the official Registry
Operator for the .CO top-level domain, announced today from Web 2.0 Summit
that the highly coveted single-letter domain name, i.CO, will soon be put on
the auction block. The auction will be privately held and only qualified
bidders will be eligible to participate. Bidder qualification will commence
today and will end on January 21st, 2011.

The i.CO auction will be the first in an exclusive series of
single-letter private domain name auctions to be sponsored by the .CO
Registry, commencing in early 2011. It comes immediately on the heels of one
of the most successful domain launches in history, with nearly 600,000 .CO
domain names registered across 200 countries in under four months.

To date, only a few single-letter domain names have been allocated by the
.CO Registry, with the most famous being Twitter's ubiquitous URL shortener
t.CO, Go Daddy's x.CO, and Overstock.com's o.CO, which is currently being
featured in the retailer's holiday season TV advertisements.

"As one of the shortest possible URLs in the world, and featuring the
most popular single letter in the alphabet, the 'i.CO' domain is likely to be
one of the most valuable pieces of online real estate ever available," said
Juan Diego Calle, CEO and co-founder of .CO Internet S.A.S. "We could think
of no better place to announce the availability of i.CO than at the Web 2.0
Summit, where the latest web and mobile innovations are revealed."

For the companies defining today's online and mobile environment,
including global media and entertainment companies, the competition to
deliver on the promise of the social web is increasingly intense.

"Short URLs, like t.CO, are emerging as another point of control for
companies to join the Internet's conversations and track and manage the
social graph," said John Battelle, chairman, CEO and founder of Federated
Media and co-chair of the Web 2.0 Summit. "The savvy company that secures the
i.CO domain name will have the opportunity to truly engage with mobile and
socially connected consumers in a unique fashion. I look forward to seeing
what the winner will do to leverage this one-of-a-kind asset."

The i.CO auction will be managed by Moniker(R) and SnapNames(R), both
Oversee.net(R) companies, who are together leaders in the global domain
auction marketplace. To register as a qualified bidder, or for additional
information, please visit: www.i.CO, email sales@moniker.com or call
1-800-688-6311 to speak to an agent. Bidder names and bid details will be
kept confidential to protect your anonymity.

About .CO Internet S.A.S.

.CO Internet S.A.S. is the Registry Operator for the .CO top-level
domain. The .CO domain offers individuals and businesses a truly global,
recognizable and credible option in branding their online presence. Thanks to
leading-edge technology, enhanced security and unprecedented rights
protections for brand owners, .CO is poised to become the world's next
premier web address. Increasingly entrepreneurs, agencies, VCs and brands are
turning to .CO to brand their companies, products and services online. For
additional information about the .CO Registry, please visit
www.COinternet.co and www.Opportunity.co and follow us on
Twitter @dotCO.

About Web 2.0 Summit

Web 2.0 Summit - which has sold out year after year - brings together a
powerful assembly of senior executives and entrepreneurial innovators, as
well as technologists, financiers, analysts and pundits. Web 2.0 Summit is
co-produced by O'Reilly Media and UBM TechWeb, in association with Federated

About O'Reilly Media

O'Reilly Media spreads the knowledge of innovators through its books,
online services, magazines, and conferences. Since 1978, O'Reilly Media has
been a chronicler and catalyst of cutting-edge development, homing in on the
technology trends that really matter and spurring their adoption by
amplifying "faint signals" from the alpha geeks who are creating the future.
An active participant in the technology community, the company has a long
history of advocacy, meme-making, and evangelism.

O'Reilly conferences bring together forward-thinking business and
technology leaders, shaping ideas and influencing industries around the
globe. For over 25 years, O'Reilly has facilitated the adoption of new and
important technologies by the enterprise, putting emerging technologies on
the map.

About UBM TechWeb

UBM TechWeb, the global leader in technology media and professional
information, enables people and organizations to harness the transformative
power of technology. Through its three core businesses-media solutions,
marketing services and paid content-UBM TechWeb produces the most respected
and consumed brands and media applications in the technology market. More
than 14.5 million business and technology professionals (CIOs and IT
managers, Web & Digital professionals, Software Developers, Government
decision makers, and Telecom providers) actively engage in UBM TechWeb's
communities and information resources monthly. UBM TechWeb brands include:
global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise
Connect; award-winning online resources such as InformationWeek, Light
Reading, and Network Computing; and market-leading magazines InformationWeek,
Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM company,
a global provider of news distribution and specialist information services
with a market capitalization of more than $2.5 billion.

Lori Anne Wardi, Director of .CO Internet S.A.S., +1-917-838-6743, lori at cointernet.co; or Eric Sokolsky of Sparkpr, +1-908-288-7201, eric at sparkpr.com, for .CO Internet; or Maureen Jennings of O'Reilly Media, +1-707-827-7083, maureen at oreilly.com; or Natalia Wodecki of UBM TechWeb, +1-415-694-9413, nwodecki at techweb.com

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