Connectivity Becomes Major Contributor to Mobile Revenue Growth in Mexico, Finds Pyramid

CAMBRIDGE, Massachusetts -

Data services in Mexico will grow to represent 25 percent of the total market in 2014 from 15 percent in 2009, as connectivity becomes one of the most dynamic contributors to total mobile revenue growth in the coming years, according to the latest report from Pyramid Research (www.pyr.com), the telecom research arm of the Light Reading Communications Network (www.lightreading.com).

Communications Markets in Mexico offers a precise, incisive profile of the country’s converged telecommunications, media, and technology sectors based on proprietary data from our research in the Mexican market. This 29-page report provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies such as WiMax, IPTV, and VoIP. This executive study provides a comprehensive view of the Mexican communications market by analyzing key trends, evaluating near-term opportunities and assessing upcoming risks factors. Download an excerpt of this report here: www.pyramidresearch.com/downloads.htm?id=18&sc=PR092209_CIRMEX

Mexico remains one of the most attractive communications markets in Latin America given its size; by year-end 2008, it was the second-largest market in the region at US$27.1 billion, notes Cesar Jimenez, Senior Analyst at Pyramid Research and author of the report. “Over the next five years, Pyramid Research expects Mexico’s total market revenue to reach US$29.9 billion, with mobile services revenue to account for 61 percent of the total market,” he says. “Main drivers of the growth are the expected expansion of mobile subscriptions - fueled by intensified competition between Movistar and Telcel, which is helping to bring down the prices of services and to boost mobile data adoption - data services uptake, and the adoption of multiplay bundles.”

“The increasing adoption of advanced portable devices and the growing interest in mobile content and wireless broadband connectivity are strong signs of sustained demand for non-messaging mobile data services in Mexico,” Jimenez says. “Pyramid expects connectivity to become one of the most dynamic contributors to total mobile revenue growth in the coming years,” he adds.

Pyramid projects that mobile broadband and infotainment services together will represent 64 percent of total data revenue in 2014. The evolution of Ideas Telcel, Iusacell’s netbook bundles and Movistar’s exclusive content is fueling competition in the mobile broadband market.

Communications Markets in Mexico is part of Pyramid Research’s Latin America Country Intelligence Report Series. Pyramid Research’s premium Country Intelligence Reports are the industry’s best available analysis on market trends, regulatory environments, and competitive dynamics for 60 countries worldwide. Download an excerpt of this report here: www.pyramidresearch.com/downloads.htm?id=18&sc=PR092209_CIRMEX

Communications Markets in Mexico is priced at US$990 and can be purchased online here: www.pyramidresearch.com/store/CIRMEXICO.htm?sc=PR092209_CIRMEX or through Amalia Vega via email at avega@pyr.com or telephone at +1-809-330-4520.

For more information about Pyramid Research’s products and services, please visit www.pyr.com or contact us at info@pyr.com.

About Pyramid Research

Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry’s most comprehensive market data, trusted research and insightful technology analysis.

About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the US$3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading’s research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About TechWeb

TechWeb (techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services including next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than US$2.5 billion.

*13.3 million business decision-makers: based on number of monthly connections

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM’s businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print, and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.unitedbusinessmedia.com.

Press contact: Jennifer Baker +1-617-871-1910 jbaker@pyr.com

Source: Pyramid Research

Jennifer Baker, +1-617-871-1910, jbaker at pyr.com