Continental Expands Involvement in Pro Football

Automotive Supplier Joins up With Schaeffler Group to Sponsor FC Bayern Munich

HANOVER, Germany, July 26, 2010 - Continental AG, Hanover, is joining up with the
Herzogenaurach-based Schaeffler Group as sponsoring partner of the
record-setting German football champion, FC Bayern Munich. An agreement to
this effect was signed recently. "We are delighted with the attractive
possibility our role as exclusive tire partner offers to link two premium
brands, Continental and FC Bayern Munich. This adds a further component to
our international football sponsoring strategy," said Nikolai Setzer, member
of the Executive Board and head of the Passenger and Light Truck Tires
division at Continental AG, adding: "Hooking up with Germany's most
successful football club and the one best known around the world boosts the
image of the premium Continental brand as a tire renowned nationally and
internationally for its safety and braking performance."

The new sponsoring partnership comes on the heels of the recently
announced first-time premium sponsoring of DFB football cup competition in
Germany and of Major League Soccer in the U.S. In combination with the
sponsoring of the 2010 FIFA World Cup South Africa and the 2014 FIFA WM
Brazil, Continental is thus making broad, long-term use of pro football as
its central communications platform - both internationally as well as
nationally and regionally. "After achieving a further double victory and
making it into the final match of the Champions League this past season, FC
Bayern Munich now plays in televised Bundesliga action to a growing fan
community in the millions in- and outside of Germany. This certainly includes
viewers in growth markets we have targeted in Asia. The team's numerous
international appearances outside of regular competition further boost FC
Bayern Munich's very high degree of visibility in connection with our premium
Continental brand," remarks Setzer. "FC Bayern Munich stands for a highly
professional and impassioned approach off the playing field, too. These are
attributes that perfectly match our products and our brands."

In this case, as he points out, Continental benefits from the
Herzogenaurach-based Schaeffler Group's long-standing ties to FC Bayern
Munich. The former paved Continental's way to this additional sponsoring
opportunity. In the run-up to the 2010 FIFA World Cup South Africa,
Continental supported the nationwide kickHIV! action days initiated by the
"Go Ahead!" relief organization against AIDS in South Africa, as did FC
Bayern Munich's international Philipp Lahm.

"Contact Package" for Top Football Players

The sponsoring package encompasses, in particular, perimeter advertising
for all Bundesliga home games, including exclusive ticket allotments for
these as well as DFB cup and Champions League matches. Sponsoring of DFB cup
competition also provides Continental with additional tickets for games
involving FC Bayern Munich as reigning champion. In the future, the football
stars from Munich will, moreover, be playing it safe by traveling on premium
tires from Continental, the market leader, when out and about in the team's
MAN bus and in service vehicles from Audi, another sponsoring partner.

With sales of approximately EUR20 billion in 2009, Continental is among
the leading automotive suppliers worldwide. As a supplier of brake systems,
systems and components for powertrains and chassis, instrumentation,
infotainment solutions, vehicle electronics, tires and technical elastomers,
Continental contributes enhanced driving safety and global climate
protection. Continental is also a competent partner in networked auto-mobile
communication. Continental currently employs approximately 138,000 in 46
countries.

Continental is the only tire manufacturer to supply a comprehensive range
of industrial tires, making it the No. 1 in Germany and Europe, and one of
the top three worldwide. The tire divisions are an official sponsor of the
2014 FIFA World Cup Brazil(TM). For further details, please visit
www.ContiSoccerWorld.com.

    Hannes Boekhoff
    Vice President for Media Relations
    Continental AG
    Vahrenwalder Strasse 9 I 30165
    Hanover
    Ph:  +49-511-938-1278
    Fax: +49-511-938-1055
    prkonzern@conti.de

    Alexander Lührs
    Head of Public Relations, PLT division
    Continental Reifen Deutschland GmbH
    Büttnerstrasse 25 I 30165 Ha nover
    Ph:  +49-511-938-2615
    Fax: +49-511-938-2455
    alexander.luehrs@conti.de

    Media database at www.mediacenter.continental-corporation.com

Hannes Boekhoff, Vice President for Media Relations, Continental AG, Vahrenwalder Strasse 9 I 30165, Hanover, Ph: +49-511-938-1278, Fax: +49-511-938-1055, prkonzern at conti.de; Alexander Lührs, Head of Public Relations, PLT division, Continental Reifen Deutschland GmbH, Büttnerstrasse 25 I 30165 Ha nover, Ph: +49-511-938-2615, Fax: +49-511-938-2455, alexander.luehrs at conti.de