CRF Health is Awarded for Getting Closer
By Crf Health, PRNEThursday, July 22, 2010
New campaign proved a huge success at the IPA Best of Health Awards
LANSDALE, Pennsylvania, July 23, 2010 - CRF Health garnered nine awards recently in the Business-to-Business
categories of the Institute of Practitioners in Advertising (IPA) Best of
Health Awards, for their bold, new communications aimed at healthcare
professionals involved in clinical trials. The awards were collected by their
creative agency behind the campaign, Langland, at the awards night in London.
Judged by some of the top creative minds in the pharmaceutical business,
the prestigious IPA Best of Health Awards exemplify creativity and
originality worldwide. Langland is currently the world's most awarded
healthcare advertising agency, and has won a record number of awards at the
event for the last two years running.
Committed to working only with the best, CRF Health chose Langland to
help develop their new campaign, which focuses on the collection of clean
patient data for use in clinical trials. Andrew Spurgeon, Langland's Creative
Director, explained that the idea was to put the patient at the heart of the
execution. "We wanted to create something engaging that captures the essence
of what CRF Health is about," he added.
"With cutting-edge global ePRO services and delivery
capabilities that capture instant, high-quality data right from the source,
CRF Health brings clinical trial professionals even closer to their
patients," commented Mary Briggs, CRF Health's Vice President of Global Sales
and Marketing. "We've represented this idea as a physical closeness," added
Spurgeon. "It's as if CRF Health is right there with the patient, respecting
confidentiality, and recording real-time data without anything to interfere."
Not only is the bold, new brand campaign unique in
this data-driven field, but it also conveys elements of warmth and humor. "We
like to show that we're not just about the data. We have a human side, are a
forward thinking, and a fun company to work with," said Briggs. "We want our
clients to agree that working with CRF Health is both a productive and
positive experience."
To view our award winning campaign, please visit:
www.crfhealth.com/NewAdCampaign_CRFHealth.php
About CRF Health
CRF Health is a global leader in ePRO (electronic patient reported
outcomes) solutions for the life sciences industry. Through innovative
technology, a thorough understanding of drug development, and mobile
computing, CRF Health is driving the change to higher quality outcomes and
more efficient paper-free clinical trials.
CRF Health's ePRO technology has been used in more than 60 countries, on
six continents and 68 regional languages, including several regional Indian
dialects. CRF Health consistently demonstrates the industry's highest patient
compliance rates, while delivering unrivaled data accuracy and unmatched
patient and site acceptance.
Since its founding in 2000, CRF Health continues to provide true global
ePRO delivery and service. Headquartered in the U.S., CRF Health operates its
R&D center of excellence in Helsinki, Finland and has offices around the
world.
For more information, please visit www.crfhealth.com.
Heather Bilinski, Marketing Coordinator, CRF Health, +1-267-498-2349, Fax: +1-215-565-0001, heather.bilinski at crfhealth.com
Tags: Crf Health, July 23, Lansdale, Pennsylvania, Scandinavia, Western Europe