Crocs Employs Oracle SOA Suite 11g to Enhance Global, Multi-Channel Business with Access to Real-Time Data from Enterprise Applications

By ORACLE
Thursday, October 14, 2010

Crocs Receives 2010 Oracle Fusion Middleware Innovation Award

Redwood Shores, CA – October 14, 2010

News Facts

Crocs, Inc. (NASDAQ: CROX) is using Oracle SOA Suite 11g (www.oracle.com/us/technologies/soa/soa-suite/index.html) as part of a larger business strategy to build an innovative IT system to support its global sales and supply chain network, and to provide a holistic view into the entire supply chain.
In recognition of the company’s innovative use and rapid deployment of Oracle SOA Suite 11g with Oracle Applications, Crocs received an Oracle Fusion Middleware Innovation Award, part of the Oracle Excellence Awards presented at Oracle OpenWorld San Francisco 2010.
A world leader in innovative casual footwear for men, women and children sold in 125 countries, Crocs is using Oracle SOA Suite 11g, a component of Oracle Fusion Middleware (www.oracle.com/middleware) , and Oracle Application Integration Architecture Foundation Pack 11g Release 1 (www.oracle.com/us/products/applications/application-integration-architecture/054252.html) , helping to ensure access to real-time data from its order management, strategic sourcing and supply chain systems that support its global, multi-channel distribution system.
Crocs is leveraging the standards-based infrastructure and comprehensive connectivity of Oracle SOA Suite 11g to seamlessly integrate six disparate enterprise applications, including warehouse and order management systems, retail point of sale and merchandising systems, e-commerce and Oracle’s JD Edwards EnterpriseOne (www.oracle.com/us/products/applications/jd-edwards-enterpriseone/index.html) .
Now, Crocs can support its diverse retail, internet and wholesale business channels that span 363 Crocs retail locations globally, several e-commerce sites around the world and thousands of wholesale and distributor customers.
The solution is live in the Americas and Asia with further rollouts scheduled for completion by February 2011.

Supporting Quotes

“With Oracle SOA Suite 11g, Crocs now has a state-of-the-art integration system that has radically changed the way we support our business, providing near real-time access to data across our enterprise applications,” said Paul Lanham, CIO, Crocs. “This is invaluable to Crocs and how we will do business moving forward.”
“Crocs has a unique and innovative technology strategy that supports the company’s multi-channel, global business,” said Amit Zavery, vice president, Oracle Fusion Middleware. “Oracle SOA Suite 11g is helping Crocs and other retailers achieve rapid business adoption, speed the order-to-cash cycle, and provide greater visibility into operations.”

Supporting Resources

Oracle SOA Suite 11g (www.oracle.com/us/technologies/soa/soa-suite/index.html)
Oracle JD Edwards EnterpriseOne (www.oracle.com/us/products/applications/jd-edwards-enterpriseone/index.html)
Oracle Application Integration Architecture (www.oracle.com/us/products/applications/application-integration-architecture/index.html)
Join the Oracle Fusion Middleware online communities: Facebook (www.facebook.com/home.php?#!/pages/Oracle-Fusion-Middleware/104462369602627?ref=ts) and Twitter (twitter.com/oraclemiddle)

About Crocs

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ: CROX), offers several distinct shoe collections with more than 120 styles to suit every lifestyle. As lighthearted as they are lightweight, Crocs™ footwear provides profound comfort and support for any occasion and every season.  All Crocs™ branded shoes feature Croslite™ material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs™ products are sold in 125 countries. Every day, millions of Crocs™ shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play. 

Visit www.crocs.com (www.crocs.com/) for additional information.

About Oracle

Oracle (NASDAQ: ORCL) is the world’s most complete, open and integrated business software and hardware systems company. For more information about Oracle, please visit www.oracle.com. (www.oracle.com)

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Contact Info

Nicole Maloney
Oracle
+1.650.506.0806
nicole.maloney@oracle.com (mailto:nicole.maloney@oracle.com)

Kristin Reeves
Blanc and Otus for Oracle
+1.415.856.5145
kreeves@blancandotus.com (mailto:kreeves@blancandotus.com)