Cruise Amour Announces new Search Your Way Technology

PORTSMOUTH, England, January 20, 2011 - Cruise Amour has announced the launch of its new technology, Search Your
Way, which will be available on its website.

The technology is designed to make searching for a holiday easier by
allowing customers to search for their next holidays the way they want to
rather than forcing them to go through the process of researching every
cruise line available.

Cruise Amour has created two new search criteria Cruise Type and
Formality. These options means customers can pick from cruise options such as
Friends & Family, Couples Getaway and Adults only, with Formality Options
such as Formal, Semi-Formal and Informal. These combined with Destination,
Date and three Sort By options have transformed the way customers search for
cruise holidays.

Managing director Tim Hurrell commented: "After deciding where you want
to go on holiday, the next choice people make is what type of holiday they
want. Unless you know all there is to know about the different cruise lines
and their ships its very hard to decide if a particular cruise is right for
you or not. With so many new ships flooding the market place, practically
every ship out there is at least 4* quality, which makes it hard for
customers to know if a cruise will be too formal or relaxed for their liking.
Our new Formality option helps customers select the right cruise for them."

The Search Your Way technology also includes the option to switch to
searching by Cruise Line and Cruise Ship for the customers who know what
they're looking for. Every time a customer changes an option the search
system narrows down the search results and tells them how many cruises now
match their criteria.

Oke Ugwu, Cruise Amour's junior web developer, said: "Everything we do is
designed to make our customer's experience of searching for and booking a
cruise easier and more enjoyable. We've got lots of new features we're
working on so it's a very exciting time for us."

About Cruise Amour:

Cruise Amour is part of the Freedom Travel Group a subsidiary of
Co-operative Travel. Specialising in selling cruise holidays (
www.cruiseamour.co.uk/), including P&O cruises (
www.cruiseamour.co.uk/po-cruises/deals/) and the latest cruise deals.
Cruise Amour was started in December 2008 and is regarded as the "best in
industry" when compared to other on-line cruise agencies. The company's
website offers P&O reviews (www.cruiseamour.co.uk/po-cruises/reviews/)
as well as information on P&O ships (
www.cruiseamour.co.uk/po-cruises/ships/).

    PR Contact:
    Tim Hurrell
    Managing Director
    1000 Lakeside
    North Harbour
    Portsmouth
    PO6 3EZ
    +44(0)2393990036

www.cruiseamour.co.uk

PR Contact: Tim Hurrell, Managing Director, 1000 Lakeside, North Harbour, Portsmouth, PO6 3EZ, +44(0)2393990036