Crystal Service Choose CognitiveTPG Printer For Russian Fiscal Market

ALTRINCHAM, England, November 17, 2010 - Maxa Technologies Limited (Maxatec) announces new partnership
with Crystal Service in Russia. Maxatec, Master Distributor for CognitiveTPG
products in EMEA, worked closely with Crystal Service to enable the
development of a fiscal device for the CognitiveTPG A798 and A799 single
station printers.

Crystal Service, established over 15 years ago and with offices
in Moscow and Saint Petersburg, primarily develops software as well as
supplying hardware, services and supplies to the retail and fuel vending
markets.

Crystal evaluated a number of single station thermal printers for
use as a fiscal device with a modular POS system
(www.maxatec-europe.com/). The selection of the CognitiveTPG printer
Model A798 was based on performance, ergonomics, specification and
reliability as well as the ease of developing and integrating a fiscal module
for use with the printer - an essential requirement in the Russian market due
to fiscal legislation and directives. Crystal Service has now developed a
fiscal printer, the Pirit FR01K, to be utilised with a modular POS system
for the huge Russian retail market. The product is suitable not only for
national retailers, but also for small regional clients. Demand for modular
systems in comparison with other types of front office POS technology has
grown strongly in recent times. There are a number of reasons for this
development, the first being that modular systems are significantly lower
cost than integrated POS systems, making a modular set-up very attractive to
small retail outlets. The second reason is that when using a modular system
the customer can select any PC and is not tied to a particular model or
brand. Furthermore, demand is constantly increasing due to technology
developments at the point-of-sale within the Russian retail market. The
introduction of modular point-of-sale systems utilising a fiscal printer
enable the retailer to implement a POS system economically and at the same
time optimise the front office desk space for cash handling.

Andrea Percival, Director at Maxa Technologies said: "The
partnership with Crystal Service has been developed over a period of two
years, and we worked closely with both CogntiveTPG and Crystal Service during
the approval process for the fiscal development. There is a tremendous
opportunity in Russia, and Crystal are an ideal partner for us as they not
only provide high quality products and service, but they are also very
forward thinking - the company is constantly looking at latest technologies
and ways to develop new solutions for their markets. We are extremely pleased
that the relationship is in place and we look forward to working closely with
Crystal going forward."

Sergey Ledenev, CEO of Crystal Service Company said: "We needed
to have a printer which would have reliable and smooth operation for 7 years
as the basis on which we developed the Pirit FR01K. Thanks to our previous
experience with CognitiveTPG printers, and a fruitful relationship with
Maxatec, Crystal Service selected the TPG printer Model A798, which met all
our requirements.

Together with our extensive experience and the reliability of the
A798 printer, we were able to create the best device currently in its class.
The Russian market is very large and we expect to provide significant growth
by the end of 2011. We are grateful to the Maxatec Company for their
assistance and look forward to many years of joint co-operation."

For more information visit:
www.maxatec-europe.com/press/crystal-service-choose-cognitivetpg-printer

About Crystal Service:

Crystal Service Company LLC is the largest IT integrator in the retail
sector. The Crystal Service Company has over 15 years experience in software
product development, hardware supply, service and customer support. Among the
Crystal Service clients are well-established national retailers such as X5
Retail Group N.V., O'Key, Lenta, Dixy, SPAR, Vester, Neste, Faeton.

The Company has developed SET Software Family for trade management, which
includes SET Retail (Retail front-store management system), SET Centrum
(Retail network management system), SET Prisma Predict (Event and video
surveillance and analytics system), SET Oil (Petrol station management
system). Product range of hardware includes POS Systems, Printers, Scales,
Bar Code Readers, Mobile Computers, Kiosk Terminals. The Company is the
exclusive partner of well-known hardware suppliers: Wincor Nixdorf,
Datamax-O'neil, Bizerba, Datalogic, Motorola. The Crystal Service Company
tends to work with hardware vendors directly. It lets the Company stick to
the optimal level of prices. The Joint Engineering Service of Crystal Service
owns a wide network of support centers providing high-quality maintenance for
all its hardware and software. Reliable software, effective and ergonomic
retail equipment and 24-hour service successfully prevent Crystal Service
customers from failures and losses.

www.crystals.ru

About Maxatec

Maxatec is an ISO 9001:2008 certified, Value Added Supplier of Specialist
IT Hardware and Services to the Auto ID, POS and Mobile markets. As well as
offering own brand products, Maxatec's product portfolio includes
CognitiveTPG point of sale and bar code label printers, NCR POS terminals,
Extech portable receipt printers (
www.maxatec-europe.com/products/portable-printers/) , TSC industrial
label printers, Zebex bar code scanners, MMF cash drawers, Firich (FEC) Touch
screens, Bluebird 'Pidion' and SAMMI mobile computing devices. Maxatec also
offers software and services including NiceLabel label design package, and a
wide range of consumables (paper, labels, ribbons), spare parts and in-house
and on-site service capabilities. The Maxatec brand is synonymous with high
standards of service as well as high performance, high quality products.

info@maxatec-europe.com

About CognitiveTPG:

CognitiveTPG is an integrated supplier of barcode printers, transaction
printers, printheads, and label supplies. For over 35 years, we have provided
innovative printing technologies to the thermal and impact printer market
serving customers across a broad range of industries including Retail,
Banking, Self Service/Kiosk, Automotive, Hospitality, Manufacturing/Logistics
, and Healthcare. CognitiveTPG differentiates itself through its delivery and
dedication to producing quality, reliable, cost competitive, and compatible
printing solutions.

    For more information about Crystal Service:
    Phone: +7-(812)-331-22-55
    Fax: +7-(812)-331-22-56

    For more information about Maxatec:
    Tel: +44-(0)161-942-7850
    Fax +44-(0)161-927-7664

For more information about Crystal Service: Phone: +7-(812)-331-22-55, Fax: +7-(812)-331-22-56. For more information about Maxatec: Tel: +44-(0)161-942-7850