Currys and PC World Unveil a 2-In-1 Superstore in Hamilton

20 New Jobs Created for Local Area

LONDON, July 1, 2010 - Currys and PC World, the UK's leading electrical retailers, will open
the doors to a brand new joint Superstore in Hamilton on 3rd July. The 2-in-1
store has created 20 new jobs in the local area and offers Hamilton residents
the biggest electrical shopping destination in the South Lanarkshire area.

The 18000 square foot new Superstore provides the best of both brands
under one roof, making shopping for electricals a much simpler and more
enjoyable experience for customers. The new store will offer the widest
ranges and best selection of electricals from both Currys and PC World
ensuring a better shopping experience for customers.

The new joint Superstore showcases over 4000 products including a huge
range of TVs, over 50 digital camera SKUs, and over 40 MP3/4 players
including brands such as Apple and Archos. There are various styles of
fridges and freezers to suit every need and a massive range of netbooks,
laptops and PCs for sale throughout the store.

The new 2-in-1 Superstore offers customers a "hands-on" product
experience coupled with extended product ranges, which is designed to meet
all technology needs. This Superstore has a huge selection of interactive
"play tables" allowing customers to pick up, turn on and test out a wide
range of products before they purchase including premium brands such as Apple
- including Apple iPad, Siemens, Liebherr, Bosch, Miele and more. Also
in-store will be PC World's first dedicated Apple area offering excellence
in computing, as well as an interactive gaming zone, a specialised Microsoft
Windows section.

The Currys and PC World Hamilton Superstore will additionally have a
dedicated TechGuys service desk enabling shoppers to benefit from expert
technical support and a specific PC World Business area, supplying equipment
and software for small businesses customers.

Other services available at the Superstore will include: Next Day
Delivery service, which gives customers the option to choose when they have
their product delivered within a three hour time slot, the award-winning WEEE
recycling scheme and the option to reserve goods online for collection
in-store.

Paul King, Store Manager, comments: "The new 2-1 Superstore in Hamilton
brings together the best from both Currys and PC World and offer shoppers a
great range of consumer electronics. The store opening is also a huge boost
to the local economy with 20 new jobs created."

"As the biggest electrical shopping destination in Hamilton customers
will be greeted by an exciting, fun and interactive in-store experience where
they can test out and play with products and get impartial advice from store
colleagues. Whether you're tech-savvy or need a bit more advice with your
purchases, the staff will be on hand to make sure you get the most out of
your visit."

The Hamilton store colleagues have all taken part in a new training
programme; specifically designed by the retailer, to ensure they can offer
customers help and advice to enable them find the right solution to their
individual needs and technology requirements. As well as improved customer
service and a new in-store experience, Currys and PC World remain committed
to giving customers the best priced electrical goods.

The Hamilton 2 in 1 Superstore is part of an ongoing Currys and PC World
refurbishment program across the country. Paul added: "The Hamilton
Superstore will offer an unbeatable combination of value, choice and service
and will be the number one destination for electrical products in South
Lanarkshire."

About Currys:

Currys is the UK's biggest electrical retailer with a network of over 500
stores nation-wide, including out of town stores, high street Currys.digital
stores and a Currys Megastore in the Midlands. It also stocks a wide range of
netbooks (www.dixons.co.uk/gbuk/computers/netbooks-120-c.html), cheap
tumble dryers (www.currys.co.uk/) and the apple ipod (
www.pcworld.co.uk/gbuk/newapplerange-215-theme.html).

    For further information please contact:

    Brett Lowther
    Talk PR
    +44-(0)20-7544-3783
    Brett.lowther@talkpr.com

    Anina Castle
    Head of Consumer PR
    anina.castle@dsgiplc.com

For further information please contact: Brett Lowther, ,Talk PR, +44-(0)20-7544-3783, Brett.lowther at talkpr.com.Anina Castle, Head of Consumer PR, anina.castle at dsgiplc.com