Currys Announces First 50 Inch 3DTV Package for Less Than a Grand

Best Ever Value 50" 3DTV in the UK

LONDON, October 13, 2010 - Currys has announced a 50 inch 3DTV package for just GBP999.99, taking
the price of 3DTVs to their lowest level, inch for inch, since 3D technology
first burst into living rooms earlier this year.

Launched in over 450 Currys and PC World stores nationwide today (7th
October) the retailer is not only slashing GBP300 off the price of the
Samsung 50C680 3DTV, but is also giving away a free 3D Blu-ray player worth
GBP199 AND two free pairs of 3D glasses with each purchase. Savvy 3DTV
shoppers will make a total saving of over GBP600 when they need it most, in
the run up to Christmas.

Phil Samuels, Category Director for Consumer Electronics at Currys said:
"Put simply, when it comes to 3DTV this package offers customers the biggest
bang for their bucks on the high street. Importantly, we need to ensure that
our customers understand that what they are getting when they buy at 3DTV is
excellent quality 2D viewing with the addition of a fantastic 3D cinema
experience.

"The Samsung 50C680 also future-proofs existing DVD collections, as the
1080p picture technology upscales DVDs to HD quality, meaning our customers
won't have to replace their entire DVD collection with Blu-rays."

Featuring Samsung's innovative 3D HyperReal Engine picture technology,
the slim, elegantly styled 50C680 makes the most of its Full HD 1920 x 1080
resolution, delivering dazzlingly crisp images. Complementing the amazing
picture quality are integrated stereo speakers with 10 watts per channel,
supporting rich Dolby Digital Plus and Dolby Pulse sound output for a truly
thrilling experience whether you're watching the latest Hollywood
blockbuster, playing the next big 3D game or simply catching up on your
soaps.

Dixons Retail, parent company of Currys and PC World predicts that 2 in
10 (20%) of TVs sold next year will be 3D.

While many critics cited a lack of content when the technology was first
launched six months ago, the 3DTV market is set to explode in the coming
months as Sky TV's new 3D service is now up and running and films such as
"Toy Story 3", "Cloudy With a Chance of Meatballs" and "Final Destination:
Death Trip" are now available to buy in shops.

Currys is the UK's biggest electrical retailer with a network of over 500
stores nation-wide, including out of town stores, high street Currys.digital
stores and a Currys Megastore in the Midlands. There are a range of digital
cameras (www.dixons.co.uk/gbuk/index.html) and Toshiba laptops
(www.pcworld.co.uk/gbuk/r/toshiba/0_0_0/) at Currys and PC World as
well as a host of tv offers (www.currys.co.uk/gbuk/index.html)
www.dixons.co.uk/gbuk/index.html.

    For further information please contact:

    Simon Branney
    +44(0)20-7544-3783
    simon.branney@mcsaatchi.com

    Anina Castle
    +44(0)1727-2023790
    anina.castle@dixonsretail.com

For further information please contact: Simon Branney, +44(0)20-7544-3783, simon.branney at mcsaatchi.com ; Anina Castle, +44(0)1727 2023790, anina.castle at dixonsretail.com .