Dannii Minogue’s First Ever Beauty Collaboration Flies off Shelves With Record Sales…

LONDON, June 17, 2011 -

- With Photo

Dannii Minogue’s favourite lash product, ModelCo’s FIBRE LASH
Brush on False Lashes is a sell-out on its first day of launch.
Thousands of women across the country have flocked into Boots the
buy the latest must-have beauty trend FIBER LASH.

Boots have set up a waiting list in-store and are working around
the clock with supply teams to ensure there is stock of this latest
must have to meet the demands.

“ModelCo’s FIBRE LASH is the most innovative beauty product we
have seen at Boots for a long time! ModelCo have truly hit the nail
on the head with this unique lash product, we have seen a real buzz
amongst stores and customers like no other recent launch. Both
sales and the customer demand for this wonder product, is just
amazing!”  Cari Wilford, Boots Beauty Buying
Manager

“Sales have well exceeded my expectations. UK women have fallen
in love with FIBRE LASH as it truly delivers instant results”
Shelley Barrett CEO ModelCo

Note to Editors:

A picture accompanying this release is available through the
PA Photowire. It can be downloaded from href="www.pa-mediapoint.press.net/">www.pa-mediapoint.press.net
or viewed at href="www.mediapoint.press.net/">www.mediapoint.press.net
or href="www.prnewswire.co.uk/">www.prnewswire.co.uk
.

PR contact: Hayley Roughton hayleyr at moduspublicity.com / +44(0)207-331-1467