Datamax-O'Neil Appoints Maxatec as Value Added Distributor

Global Manufacturer of Portable Receipt and Labelling Printers

ALTRINCHAM , England, January 31, 2011 - Maxa Technologies (Maxatec), specialist supplier of hardware and services
to the Mobile (www.maxatec-europe.com/products/mobile-devices/),
Automatic Identification and EPOS (www.maxatec-europe.com/) market
sectors, today announced that manufacturing giant, Datamax-O'Neil, has
appointed them as Value Added Distributor (VAD) for their broad range of
mobile label and receipt printers in varied printing widths. This will also
include the recently launched Datamax-O'Neil RL4 4" rugged portable printer,
specially designed for harsh environments such as manufacturing, warehouse
and distribution applications.

Datamax-O'Neil's Valued Partner Program (VPP) for EMEA was launched in
April 2010 and builds on the successful foundation that has been established
for Datamax-O'Neil partners in other regions of the world. Through
Datamax-O'Neil's VPP, the company will now provide partners with additional
technical and marketing support to help their business development in the
EMEA region.

Maxatec has an enviable 40 year history in the Auto ID industry and
prides itself on its innovative approach and enduring relationships the
company has established over the years with major manufacturers. Unlike most
of its competitors, Maxatec offers a limited range of mobile computing
devices and mobile printers enabling the company to focus on one or two
product sets and position itself as a specialist distributor for each of its
suppliers as well as deliver a superior service to its customers.

Andrea Percival, managing director of Maxatec added: "We have always
tried to make sure that there is minimal overlap with the products we take to
market and that they are not over-distributed in the mainstream channel, this
has proved to be a major factor in our success as a respected value added
distributor."

Christian Bischoff, Regional General Manager EMEA, at Datamax-O'Neil
said: "We are committed to expanding our presence in the Automatic
Identification (AutoID) market in the EMEA region. Our challenge is that this
market has reached maturity, with well-educated and knowledgeable end users
as well as an established distribution channel. To achieve our goals we need
to work with high calibre partners that have the depth of knowledge and a
strong track record in the industry. Therefore we are delighted that Maxatec
has agreed to become our VAD, as their reputation and capabilities will help
to support our business objectives."

Percival said: "Being appointed as Datamax-O'Neil's Value Added Partner
for their portable printer product set is extremely exciting for Maxatec. The
mobile computing sector continues to grow at a very rapid pace and we are
proud of our achievements in this industry to date. This new agreement with
Datamax-O'Neil will provide us with important additions to our existing
portfolio of mobile solutions. Their product range fits into relevant
applications across all the sectors we service for customers in the UK and
Europe. It will also help our resellers differentiate their solutions."

Maxatec has strong technical expertise and resource which is the envy of
their competitors. They offer a range of services such as in house repairs,
on-site service and ongoing maintenance contracts as well as various
logistical services.

To learn more about Maxatec and Datamax O'Neil please visit
Maxatec-europe.com (
www.maxatec-europe.com/press/datamax-o%E2%80%99neil/#more-3912).

About Maxatec

Maxatec is an ISO 9001:2008 certified, Value Added Supplier of Specialist
IT Hardware and Services to the Auto ID, POS and Mobile markets. As well as
offering own brand products, Maxatec also offers software and services
including NiceLabel label design package, and a wide range of consumables
(paper, labels, ribbons), spare parts and in-house and on-site service
capabilities. The Maxatec brand is synonymous with high standards of service
as well as high performance, high quality products. (
www.maxatec-europe.com)

About Datamax O'Neil

Datamax-O'Neil is a trusted global provider of stationary and portable
label and receipt printing solution products that enable manufacturing and
supply markets to capture the benefits of automated product identification
and automated legal and financial transactions. In addition to hardware
solutions, Datamax-O'Neil offer a vast range of services and supplies through
their partner network. Datamax-O'Neil is the barcode and mobile printing
business group of Dover Corporation's Product Identification Group (PIDG), a
global platform entity with products and services covering all the leading
marking technologies and applications. The company's products address a wide
variety of applications, including those in the industrial, healthcare,
retail, automotive and ticketing market sectors. Datamax-O'Neil is
headquartered in Orlando, Florida, and maintains key facilities in
California, Illinois, and France, as well as sales and technical support
offices around the world (www.datamax-oneil.com)

    For more information about Maxatec:
    Tel: +44(0)161-942-7850
    Fax: +44(0)161-927-7664
    info@maxatec-europe.com

For more information about Maxatec: Tel: +44(0)161-942-7850, Fax: +44(0)161-927-7664, info at maxatec-europe.com