Dataupia Brings Enterprise-Class High Availability to Real-Time Platform for Big Data Analytics

CAMBRIDGE, Massachusetts, February 11, 2011 - Dataupia Corporation today announces the latest version of the Satori
Server, its award-winning data warehouse appliance. Release 4.0 delivers the
superior levels of performance, availability, and resilience required by
mission-critical operations that rely on real-time analysis of large amounts
of data. The release includes patent-pending mirroring and backup/restore
technology specifically designed for a massively parallel processing (MPP)
platform ensuring that maintaining an always-available, Large Enterprise
Data(TM) system is practical and cost-effective.

With this release Dataupia launches an appliance designed on Dell servers
that has the strongest price/performance ratio in the marketplace. Dell
servers offer the flexibility required to configure hardware to support MPP
scalability and robustness for Large Enterprise Data (LED).

Dataupia's distinguished engineering team leveraged the benefits of
Dell's state-of-the-art hardware to deliver a highly sophisticated unified
appliance to address the most demanding LED challenges. The 4.0 Satori Server
has a scan rate of 70 GB per second and the capacity for 1 Petabyte of
compressed user data per 42U cabinet. The largest Satori deployment to date
is a 5 Petabyte, fully mirrored production system.

"It might seem counter-intuitive," said Tracy Taylor, VP of Engineering
for Dataupia, "but we wanted to take the 'specialness' out of MPP so that
data centers can follow their existing management processes, including making
snapshots and having choices for backing up within the Satori Server, to SAN
storage, or ultimately to tape. A lot of effort went into making complex MPP
backup-and-recovery seem routine."

Ray Green, Managing Director, Focus, reported, "Dataupia's Dell solution
is as easy and simple as Dataupia's earlier Satori Servers to set up and run.
The new backup and snapshot capabilities are a natural and welcome
progression to simplify the tedious task of backing up massive amounts of
data."

The impetus for Release 4.0 is a shift in the data warehouse appliance's
role in the enterprise as it moves from supporting specialized analysis in a
historic or predictive mode to running in tandem with front-line operations.

Foster Hinshaw, Dataupia's Founder and CEO observed, "Our customers are
managing network interconnect revenue, intercepting defects, delivering
traffic updates, and detecting fraud-live, in real-time, 24×7. MPP appliance
technology is evolving to enable these mission-critical applications and meet
LED requirements for performance and robustness."

About Dataupia

Dataupia brings a strong record of industry leadership to addressing the
growing gap between the massive volumes of stored data and the portion that a
business can use to its benefit. By architecting specialized software and
industry-standard hardware into a highly cost-effective and intelligent
appliance, Dataupia's solution will amplify an organization's existing
information systems to provide deeper access into their data universe and
more comprehensive business insight. Learn more at www.dataupia.com.

Lis Strenger, Dataupia Corporation, +1-617-301-8463, lstrenger at dataupia.com