DediPower Delivers 30% Hosting Cost Savings for Leading E-Commerce Developer

Helps Lost Ferret Switch its Online Retail Clients to Cloud

READING, England, October 12, 2010 - DediPower, the UK's fastest growing private hosting company*, is to
supply cloud-based hosting services to Lost Ferret, the specialist e-commerce
developer which works with leading high street retailers including Moss Bros,
Quiz and Officers Club.

Since switching to DediPower managed hosting, Lost Ferret has improved
responsiveness and support, increased performance and, importantly, reduced
hosting costs by 30%. It now plans to optimise online performance and boost
cost-efficiencies further by migrating key customers to DediPower's secure,
private Cloud hosting platform.

Tom Cahalan, CEO, Lost Ferret, explains, "As online retailers come to
appreciate how important website performance impacts sales, whilst wanting to
keep costs down, DediPower has offered the perfect solution with their
Private Cloud service. It allows us to offer exceptional fast, scalable and
100% available hosting to our clients to help them maximise their online
sales."

Cahalan adds, "DediPower effectively monitors our servers and advises on
future expansion so we're confident of our sites always running optimally.
This frees Lost Ferret to focus on maximising online sales performance.
Although DediPower manages the platform, we retain the control we need to
regularly refresh websites with appealing new content, sales lines, offers
and promotions. Consequently, our customers websites are always open for
business, look fresh, inviting and generate great sales - which keeps our
customers happy too."

Lost Ferret delivers cool-looking, money-making e-commerce web design,
site analysis and conversion optimisation. Using DediPower, they can also
offer various business class hosting solutions, with 24X7 support and
automatic failover solutions and agreed SLAs as part of its customer
contracts.

Craig Martin, CEO DediPower comments, "Lost Ferret brings together all
the component parts retailers need for a successful online business strategy.
We are delighted to support them with high quality, competitive hosting
solutions that go beyond traditional offerings and into managed Cloud.
Virtual hosting is exactly the right environment for e-commerce. It delivers
greater speed, lower price, higher availability and improved scalability to
drive operational efficiency, facilitate richer content and create more
profitable business models."

Visit DediPower at E Commerce Expo, London Olympia on 19-20 October,
Stand 700.

About DediPower

DediPower, backed by its philosophy of "support with passion", is a
leading international provider of IT hosting and cloud infrastructure
solutions. With data centres in the UK, North America and Asia, DediPower
supports thousands of customers including Sony, Virgin, Eidos, NHS, BluHalo
and Lovemoney.com with the latest technology to reduce costs, improve service
levels and maximise their online potential. It is ranked among the UK's 50
Fastest Growing Private Tech Companies by the Sunday Times Microsoft Tech
Track 100*. DediPower is headquartered in Reading Berkshire, UK. For more
information, visit www.dedipower.com or follow DediPower via Twitter,
twitter.com/dedipower.

DediPower Contact: Guy Tarring, DediPower Managed Hosting, Tel: +44-(0)870-252-3600, E-mail: info at dedipower.com; Press Contact: Claire Hutchison, CCgroup,
Tel: +44-(0)118-920-7650, E-mail: dedipower at ccgrouppr.com