DediPower is Trusted Hosting Supplier to UK's Leading Independent Online Jeweller

Provides the Diamond Store With Reliable, Competitive Hosting to Support Innovative Retail Website

READING, England, February 1, 2011 - DediPower, the UK's fastest growing private hosting company*, provides
the high quality, flexible hosting platform essential to The Diamond Store's
successful online jewellery business.

With DediPower's expert architecture and system support, the Diamond
Store is able to run its complex e-commerce website, thediamondstore.co.uk,
which uses advanced digital techniques including 360 degree, 3D product views
to create the highly personal interface crucial for selling jewellery online.

Now the UK's leading independent online jewellery retailer, the Diamond
Store is using these techniques to transform the way the British Public buys
it's most precious personal items including engagement, wedding and eternity
rings.

Gary Ingram, Managing Director of The Diamond Store, comments, "We have
worked hard at developing engaging tools to make our web environment as
intimate, enticing and personal as possible. We want to make sure the quality
of our products and services are reflected in our site's performance which is
why we use DediPower."

Ingram adds, "DediPower gives us a real competitive edge. It ensures
we're always open, no matter how many visitors we have - which is vital,
particularly around peak purchase times like Christmas. DediPower is also
able to deliver the capacity we need for the huge image content required to
show our jewellery at its best. And because of its competitive pricing, we
are able to keep our overheads low which helps us deliver the best value to
our customers."

Chris Miller, CEO of DediPower states, "At DediPower, we understand the
importance of the online experience in delivering The Diamond Store's
proposition - the best quality product, for the best price, backed by expert
advice and guidance. We strive to create the most flexible and reliable
hosting environment to ensure their site has 100% availability, fast access
and efficient performance. For us it's all about keeping their business open,
helping to build trust and ensuring the best possible online environment for
their visitors."

Ingram concludes, "DediPower maintains our levels of site performance in
a cost competitive way. Consequently, The Diamond Store is able to invest
more in its products in terms of craftsmanship, better quality diamonds,
ethical sourcing and environmentally friendly gift packaging and other
sustainable initiatives. This helps us to further differentiate our products
from those of the high street retailer."

DediPower Contact: Guy Tarring, DediPower Managed Hosting, Tel: +44(0)870-252-3600, E-mail: info at dedipower.com; Press Contact: Claire Hutchison, CCgroup, Tel: +44(0)118-920-7650, E-mail: dedipower at ccgrouppr.com