DemandTec Announces Availability of Solutions for Softlines Retailers

By Demandtec Inc., PRNE
Sunday, February 13, 2011

Retailers Selling Softlines and Other Short Lifecycle Products can now Benefit From Comprehensive Analytical Solutions

LONDON and SAN MATEO, California, February 14, 2011 - DemandTec, Inc. (NASDAQ: DMAN), the collaborative optimisation network
for retailers and consumer products companies, today announced the
availability of advanced merchandising and marketing solutions for retailers
selling apparel, footwear, and short lifecycle merchandise.

"Like never before, retailers can apply advanced analytics and shopper
insights to their short lifecycle merchandise," said Renaud Houri, Vice
President and General Manager EMEA at DemandTec. "Lifecycle Pricing for
Softlines uses the most advanced science available, allowing for deeper
intelligence on volatile merchandise, and providing a multi-dimensional
forecast to better support shopper-centricity at store and item levels."

DemandTec now offers three solutions particularly suited for softlines

    - DemandTec Lifecycle Price Optimization (TM) -
      The premier solution in the industry for leveraging consumer demand
      when making pricing decisions across a product's lifecycle. A new
      software service, Lifecycle Pricing for Softlines,complements Everyday
      Price Optimization, Markdown Optimization, and Promotion Optimization,
      the existing software services used by and built for retailers to price
      their fast moving consumer goods.

    - DemandTec End-to-End Promotion Management(TM) -
      A complete solution which enables softlines retailers to effectively
      plan and execute highly versioned advertisements across media channels.
      Merchants and planners can manage the entire promotions process, from
      collaborative promotion planning to event development, in-store
      execution and post-event analysis.

    - DemandTec Shopper Insights(TM) -
      An advanced solution giving retailers clear visibility into behavior at
      the shopper and segment levels in order to help merchants make better
      product decisions that drive increased penetration and buy rate across
      the entire store.

    Three additional DemandTec services now bolster these solutions:

    - Rebuy Optimization - Identifies optimal item quantities in
      each store to rebuy for volatile merchandise by providing
      recommendations at the SKU level. The software service uses pattern
      recognition technology to provide recommendations for stores that did
      not previously own an item, accurately projecting demand for new stores
      that are patterned after stores with sales history.

    - Size Profiling and Pack Optimization - Optimises store-level size
      distribution based on shopper demand and determines optimal pre-pack
      configurations to meet size demand by store.

    - Store Cluster Analysis - Uses advanced analysis to identify store
      clusters and the relationships between variables among the clusters.
      The service also defines the fewest number of store clusters which
      reflect true drivers of demand to capture real business value for
      increasing profitability and reducing markdowns.

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About DemandTec

DemandTec (NASDAQ:DMAN) connects more than 340 retailers and consumer
products companies, providing common tools to transact, interact, and
collaborate on core merchandising and marketing activities. DemandTec's
services enable customers to achieve their sales volume, revenue, shopper
loyalty, and profitability objectives. DemandTec customers have collaborated
on nearly four million trade deals. DemandTec software and analytical
services utilize a science-based platform to model and understand consumer
behavior. DemandTec customers include leading retailers and consumer products
companies such as Ahold USA, Best Buy, ConAgra Foods, Delhaize America,
General Mills, H-E-B Grocery Co., The Home Depot, Hormel Foods, Monoprix,
PETCO, Safeway, Sara Lee, Target, Walmart, and WH Smith.

Media Contact: Alesha Keene on behalf of DemandTec, Inc., alesha at, +44(0)207-596-2858; Investor Contact: Tim Shanahan, DemandTec, Inc., +1-650-645-7103, tim.shanahan at

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