Digital Element Introduces Postcode Precision to UK Online Marketing

NetAcuity Edge(TM) - the Industry's First Highly Accurate Postcode-level IP Targeting Solution for Online Marketers and Publishers

LONDON, February 15 - Digital Element, (www.digital-element.net/) the leading provider
of IP Intelligence technology, today launched NetAcuity Edge(TM),
(www.digital-element.net/our_technology/edge.html) the first product
of its kind to offer UK online advertisers highly accurate geographic data -
down to postcode level - representing a revolutionary approach to geolocation
targeting. The development of a hyperlocal dataset capability meets pressing
demand from online marketers to increase the efficiency of online
advertising.

While IP targeting techniques have historically leveraged routing
infrastructure analysis to approximate city-level location, NetAcuity Edge
combines Digital Element's patented routing infrastructure analysis with
insight gleaned from a network of global commercial partners. The result is a
highly accurate dataset of IP-to-postcode that complies with the highest
standards of end-user privacy and anonymity.

"This is a watershed moment for any company in the UK interested in
delivering truly relevant messages online," said Frank Bobo, Vice President,
Digital Element. "As Internet usage has matured, our online advertising
customers are demanding better accuracy with higher granularity-in other
words 'hyperlocal' targeting-to enable better targeting of messages and the
delivery of more relevant information to users. With NetAcuity Edge, we are
offering the only truly accurate postcode-level database on the market and
opening a number of doors previously closed to UK online marketers."

AdJug, the leading European online advertising exchange, reported in
September of last year that response levels to online adverts are more than
50 percent higher when Digital Element's NetAcuity(R) IP Intelligence and
geolocation technology is used. The company is now deploying the NetAcuity
Edge solution to target online content at the hyperlocal level.

"The ability to accurately target postcodes has long been a missing link
in the United Kingdom," said Satish Jayakumar, AdJug COO and Co-Founder.
"We've seen first-hand how Digital Element's technology directly impacts
response levels, and we anticipate increasing that response rate more by
delivering messages even closer to home."

About Digital Element

Digital Element is the industry pioneer of IP Intelligence, a
non-invasive, privacy-sensitive technology that automatically uncovers
geographic information, connection speed, domain name, ISP, language and
other characteristics about online users based solely on their IP addresses.
This knowledge enables online businesses to customize content for more
accurate and profitable online interactions.

    Media Contact:
    The Wordshop
    Charlie Pryor
    cp@theword-shop.com
    +44(0)20-7031-8270

Media Contact: The Wordshop, Charlie Pryor, cp at theword-shop.com, +44(0)20-7031-8270