Displaysense Announces Growing Trend for Plus Size Clothing Displays

BISHOP'S STORTFORD, England, August 9, 2010 - Displaysense has revealed a growing trend among retailers requesting plus
sized clothing displays.

Displaysense, the UK's leading supplier of display cases (
www.displaysense.co.uk/Display-Cases-and-Cabinets/?utm_source=plus-size-release&utm_medium=plus-size-release&utm_campaign=plus-size-release
) and leaflet holders (
www.displaysense.co.uk/Brochure-and-Leaflet-Holders/?utm_source=plus-size-release&utm_medium=plus-size-release&utm_campaign=plus-size-release
) has seen a marked increase in requests from customers inquiring into
purchasing display products able to accommodate clothes designed for the
larger frame.

These requests range from larger mannequins (
www.displaysense.co.uk/Display-Mannequins-9446/?utm_source=plus-size-release&utm_medium=plus-size-release&utm_campaign=plus-size-release
) that represent the fuller figure, to stronger and wider coat hangers
(www.displaysense.co.uk/Hangers-Clothing-Accessories/?utm_source=plus-size-release&utm_medium=plus-size-release&utm_campaign=plus-size-release
) that are able to display garments that use more material and weigh more
than the average wire hanger is designed for.

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Displaysense has also reported more unusual product requests including
larger watch displays and a wider opening for their glass jars, both designed
to appeal to those with wider wrists who may have been deterred from
purchasing the products on offer for fear of embarrassment. These inquiries
highlight the interest from companies that want to obtain displays that
compliment products made for the growing population of overweight and obese
individuals.

Whilst many retailers such as sports shops will want to keep their
current designs and marketing strategies, others seem to be answering the
publics call for a more varied and realistic depiction of the human body.
Recent calls for the media to clearly label 'touched-up' and airbrushed
photos are another indicator that consumers are losing patience with the
growing disparity between what they see on the high streets and magazines and
what they see in the mirror.

Steve Whittle, marketing director for Displaysense, commented: "Staying
relevant to your audience is one the most vital aspects of being a successful
retailer. The fact that the population's weight increase is driving shifts in
consumer demands hasn't really surprised us. Some of the more unusual
requests have raised an eyebrow or two, but Displaysense is always open for
fresh ideas when it comes to displays and visual merchandising."

He added: "We're currently looking into bringing on board a full range of
'plus- size' display products to compliment our existing range that will
allow us to provide all of our clients with the display units that best suit
their products and target audience."

The news follows the revelation that high street giant Marks & Spencer
has developed a 'plus size' school uniform to cater for those children
unfazed by Jamie Oliver's well publicised campaign against childhood obesity.
Designed for children as young as four, Marks & Spencer "…wanted to make
sure (their) schoolwear range is accessible for children of all shapes and
sizes."

About Displaysense (www.displaysense.co.uk/)

Displaysense was established in September of 1978 as a manufacturer of
quality point of sale displays. Displaysense has a wealth of experience in
design and manufacturing and has been able to develop an ever growing
standard range of more than 5,000 displays for retail, exhibitions, office
and home. The range is now hugely diverse including literature displays,
display cabinets, mannequins, office displays, exhibition stands, catering
supplies and even items for the home.

Displaysense works with a large range of clients including, retailers
(multiple and independent), blue chip corporate clients, cafes, bars,
restaurants and night clubs, shop and office fitters, marketing and
promotions companies, designers and architects, product distributors,
exhibition contractors and exhibitors, printers, councils and NHS trusts,
charities, schools and universities and even home consumers.

    For further information please contact:
    Steve Whittle
    Marketing Director
    Displaysense
    Rye Street
    Bishop's Stortford
    Hertfordshire
    CM23 2HG
    UK
    +44(0)845-2008139
    www.displaysense.co.uk

For further information please contact: Steve Whittle, Marketing Director, Displaysense, Rye Street, Bishop's Stortford, Hertfordshire, CM23 2HG, UK, +44(0)845-2008139